#BD2774#BD2774

#BD2774 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.9% C 0.195 H 355.0°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD2774
RGB	rgb(189, 39, 116)
HSL	hsl(329, 66%, 45%)
HSV	hsv(329, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 38.6%, 25.9%)
CIE-LAB	lab(43.56, 63.07, -6.72)
CIE-LCH	lch(43.56, 63.43, 353.92°)
OKLab	oklab(53.91% 0.194 -0.0169)
OKLCH	oklch(53.91% 0.195 355)
XYZ	xyz(24.8659, 13.5340, 17.8225)
Luminance	0.1353 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2774 #27BD70

analogous

#BB27BD #BD2774 #BD2729

triadic

#BD2774 #74BD27 #2774BD

tetradic

#BD2774 #BDBB27 #27BD70 #2729BD

square

#BD2774 #BDBB27 #27BD70 #2729BD

split-complementary

#BD2774 #29BD27 #27BDBB

monochromatic

#581236 #8A1D55 #BD2774 #D94893 #E47BB1

Accessibility & contrast

On white

5.67

#BD2774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD2774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2774

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2774	#FFFFFF	#000000	##FFFFFF
##BD2774	1.00	5.67	3.71	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475576

Deuteranopia (green-blind)

#717171

Tritanopia (blue-blind)

#CC0F4B

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2774;
/* rgb */ color: rgb(189, 39, 116);
/* oklch */ color: oklch(53.9% 0.195 355.0);

Tailwind

colors: {
  custom: {
    50: '#d6729c',
    500: '#bd2774',
    950: '#000000',
  },
}

SCSS

$custom: #bd2774;
$custom-light: #d6729c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2774",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 116
  },
  "hsl": {
    "h": 329.2,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53914,
    "c": 0.19473,
    "h": 355
  },
  "luminance": 0.13531
}

Semantic roles & 50–950 ramp

primary

#BD2774

secondary

#74CC9F

accent

#E9923F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →