#BD2729#BD2729

#BD2729 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.2% C 0.186 H 26.0°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#BD2729
RGB	rgb(189, 39, 41)
HSL	hsl(359, 66%, 45%)
HSV	hsv(359, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 78.3%, 25.9%)
CIE-LAB	lab(41.90, 57.97, 37.26)
CIE-LCH	lch(41.90, 68.91, 32.73°)
OKLab	oklab(52.15% 0.167 0.0815)
OKLCH	oklch(52.15% 0.186 26)
XYZ	xyz(22.1147, 12.4335, 3.3329)
Luminance	0.1243 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2729 #27BDBB

analogous

#BD2774 #BD2729 #BD7027

triadic

#BD2729 #29BD27 #2729BD

tetradic

#BD2729 #74BD27 #27BDBB #7027BD

square

#BD2729 #74BD27 #27BDBB #7027BD

split-complementary

#BD2729 #27BD70 #2774BD

monochromatic

#581213 #8A1D1E #BD2729 #D9484A #E47B7C

Accessibility & contrast

On white

6.02

#BD2729 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#BD2729 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2729

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2729	#FFFFFF	#000000	##FFFFFF
##BD2729	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E27

Deuteranopia (green-blind)

#7B6E22

Tritanopia (blue-blind)

#D0002A

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2729;
/* rgb */ color: rgb(189, 39, 41);
/* oklch */ color: oklch(52.2% 0.186 26.0);

Tailwind

colors: {
  custom: {
    50: '#da7063',
    500: '#bd2729',
    950: '#000000',
  },
}

SCSS

$custom: #bd2729;
$custom-light: #da7063;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2729",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 41
  },
  "hsl": {
    "h": 359.2,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52153,
    "c": 0.18584,
    "h": 26
  },
  "luminance": 0.1243
}

Semantic roles & 50–950 ramp

primary

#BD2729

secondary

#74CCCB

accent

#E9E63F

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170805

muted

#857B79

Preview Lab

Preview with #BD2729

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →