#BD2773#BD2773

#BD2773 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.9% C 0.194 H 355.4°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD2773
RGB	rgb(189, 39, 115)
HSL	hsl(330, 66%, 45%)
HSV	hsv(330, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 39.2%, 25.9%)
CIE-LAB	lab(43.52, 62.97, -6.15)
CIE-LCH	lch(43.52, 63.27, 354.42°)
OKLab	oklab(53.88% 0.1937 -0.0154)
OKLCH	oklch(53.88% 0.194 355.4)
XYZ	xyz(24.8080, 13.5108, 17.5178)
Luminance	0.1351 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2773 #27BD71

analogous

#BC27BD #BD2773 #BD2728

triadic

#BD2773 #73BD27 #2773BD

tetradic

#BD2773 #BDBC27 #27BD71 #2728BD

square

#BD2773 #BDBC27 #27BD71 #2728BD

split-complementary

#BD2773 #28BD27 #27BDBC

monochromatic

#581235 #8A1D54 #BD2773 #D94892 #E47BB0

Accessibility & contrast

On white

5.67

#BD2773 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD2773 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2773

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2773	#FFFFFF	#000000	##FFFFFF
##BD2773	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475575

Deuteranopia (green-blind)

#717170

Tritanopia (blue-blind)

#CC0E4A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2773;
/* rgb */ color: rgb(189, 39, 115);
/* oklch */ color: oklch(53.9% 0.194 355.4);

Tailwind

colors: {
  custom: {
    50: '#d6729b',
    500: '#bd2773',
    950: '#000000',
  },
}

SCSS

$custom: #bd2773;
$custom-light: #d6729b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2773",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 115
  },
  "hsl": {
    "h": 329.6,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53878,
    "c": 0.19431,
    "h": 355.4
  },
  "luminance": 0.13508
}

Semantic roles & 50–950 ramp

primary

#BD2773

secondary

#74CC9F

accent

#E9933F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2773

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →