#BD2728#BD2728

#BD2728 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.1% C 0.186 H 26.3°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#BD2728
RGB	rgb(189, 39, 40)
HSL	hsl(360, 66%, 45%)
HSV	hsv(360, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 78.8%, 25.9%)
CIE-LAB	lab(41.89, 57.94, 37.81)
CIE-LCH	lch(41.89, 69.19, 33.13°)
OKLab	oklab(52.14% 0.1667 0.0824)
OKLCH	oklch(52.14% 0.186 26.3)
XYZ	xyz(22.0975, 12.4266, 3.2421)
Luminance	0.1242 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2728 #27BDBC

analogous

#BD2773 #BD2728 #BD7127

triadic

#BD2728 #28BD27 #2728BD

tetradic

#BD2728 #73BD27 #27BDBC #7127BD

square

#BD2728 #73BD27 #27BDBC #7127BD

split-complementary

#BD2728 #27BD71 #2773BD

monochromatic

#581213 #8A1D1D #BD2728 #D94849 #E47B7B

Accessibility & contrast

On white

6.03

#BD2728 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#BD2728 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2728

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2728	#FFFFFF	#000000	##FFFFFF
##BD2728	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E26

Deuteranopia (green-blind)

#7B6E21

Tritanopia (blue-blind)

#D0002A

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2728;
/* rgb */ color: rgb(189, 39, 40);
/* oklch */ color: oklch(52.1% 0.186 26.3);

Tailwind

colors: {
  custom: {
    50: '#da7063',
    500: '#bd2728',
    950: '#000000',
  },
}

SCSS

$custom: #bd2728;
$custom-light: #da7063;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2728",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 40
  },
  "hsl": {
    "h": 359.6,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52142,
    "c": 0.18596,
    "h": 26.3
  },
  "luminance": 0.12423
}

Semantic roles & 50–950 ramp

primary

#BD2728

secondary

#74CCCB

accent

#E9E83F

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170805

muted

#857B79

Preview Lab

Preview with #BD2728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →