#BD2772#BD2772

#BD2772 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.194 H 355.9°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD2772
RGB	rgb(189, 39, 114)
HSL	hsl(330, 66%, 45%)
HSV	hsv(330, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 39.7%, 25.9%)
CIE-LAB	lab(43.49, 62.87, -5.58)
CIE-LCH	lch(43.49, 63.12, 354.93°)
OKLab	oklab(53.84% 0.1934 -0.0139)
OKLCH	oklch(53.84% 0.194 355.9)
XYZ	xyz(24.7508, 13.4880, 17.2164)
Luminance	0.1348 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2772 #27BD72

analogous

#BD27BD #BD2772 #BD2727

triadic

#BD2772 #72BD27 #2772BD

tetradic

#BD2772 #BDBD27 #27BD72 #2727BD

square

#BD2772 #BDBD27 #27BD72 #2727BD

split-complementary

#BD2772 #27BD27 #27BDBD

monochromatic

#581235 #8A1D53 #BD2772 #D94891 #E47BAF

Accessibility & contrast

On white

5.68

#BD2772 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD2772 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2772

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2772	#FFFFFF	#000000	##FFFFFF
##BD2772	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485574

Deuteranopia (green-blind)

#71716F

Tritanopia (blue-blind)

#CD0C4A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2772;
/* rgb */ color: rgb(189, 39, 114);
/* oklch */ color: oklch(53.8% 0.194 355.9);

Tailwind

colors: {
  custom: {
    50: '#d6729a',
    500: '#bd2772',
    950: '#000000',
  },
}

SCSS

$custom: #bd2772;
$custom-light: #d6729a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2772",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 114
  },
  "hsl": {
    "h": 330,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53843,
    "c": 0.19391,
    "h": 355.9
  },
  "luminance": 0.13485
}

Semantic roles & 50–950 ramp

primary

#BD2772

secondary

#74CCA0

accent

#E9943F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →