#BD274D#BD274D

#BD274D is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.8% C 0.185 H 12.4°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD274D
RGB	rgb(189, 39, 77)
HSL	hsl(345, 66%, 45%)
HSV	hsv(345, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 59.3%, 25.9%)
CIE-LAB	lab(42.47, 59.78, 16.09)
CIE-LCH	lch(42.47, 61.90, 15.07°)
OKLab	oklab(52.77% 0.1804 0.0398)
OKLCH	oklch(52.77% 0.185 12.4)
XYZ	xyz(23.0537, 12.8091, 8.2782)
Luminance	0.1281 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD274D #27BD97

analogous

#BD2798 #BD274D #BD4C27

triadic

#BD274D #4DBD27 #274DBD

tetradic

#BD274D #98BD27 #27BD97 #4C27BD

square

#BD274D #98BD27 #27BD97 #4C27BD

split-complementary

#BD274D #27BD4C #2798BD

monochromatic

#581224 #8A1D38 #BD274D #D9486D #E47B95

Accessibility & contrast

On white

5.90

#BD274D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#BD274D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD274D

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD274D	#FFFFFF	#000000	##FFFFFF
##BD274D	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514D

Deuteranopia (green-blind)

#786F49

Tritanopia (blue-blind)

#CF0038

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #bd274d;
/* rgb */ color: rgb(189, 39, 77);
/* oklch */ color: oklch(52.8% 0.185 12.4);

Tailwind

colors: {
  custom: {
    50: '#d8707e',
    500: '#bd274d',
    950: '#000000',
  },
}

SCSS

$custom: #bd274d;
$custom-light: #d8707e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd274d",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 77
  },
  "hsl": {
    "h": 344.8,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52766,
    "c": 0.18472,
    "h": 12.4
  },
  "luminance": 0.12806
}

Semantic roles & 50–950 ramp

primary

#BD274D

secondary

#74CCB6

accent

#E9BE3F

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD274D

Body copy rendered with the generated semantic roles for this colour.

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