#BD2723#BD2723

#BD2723 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.1% C 0.187 H 27.7°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD2723
RGB	rgb(189, 39, 35)
HSL	hsl(2, 69%, 44%)
HSV	hsv(2, 81%, 74%)
CMYK	cmyk(0%, 79.4%, 81.5%, 25.9%)
CIE-LAB	lab(41.84, 57.78, 40.52)
CIE-LCH	lch(41.84, 70.58, 35.04°)
OKLab	oklab(52.09% 0.1652 0.0867)
OKLCH	oklch(52.09% 0.187 27.7)
XYZ	xyz(22.0179, 12.3948, 2.8229)
Luminance	0.1239 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2723 #23B9BD

analogous

#BD236C #BD2723 #BD7423

triadic

#BD2723 #23BD27 #2723BD

tetradic

#BD2723 #6CBD23 #23B9BD #7423BD

square

#BD2723 #6CBD23 #23B9BD #7423BD

split-complementary

#BD2723 #23BD74 #236CBD

monochromatic

#561210 #891C19 #BD2723 #DC4541 #E57875

Accessibility & contrast

On white

6.04

#BD2723 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#BD2723 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2723

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2723	#FFFFFF	#000000	##FFFFFF
##BD2723	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E20

Deuteranopia (green-blind)

#7C6E1B

Tritanopia (blue-blind)

#D10028

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2723;
/* rgb */ color: rgb(189, 39, 35);
/* oklch */ color: oklch(52.1% 0.187 27.7);

Tailwind

colors: {
  custom: {
    50: '#db705f',
    500: '#bd2723',
    950: '#000000',
  },
}

SCSS

$custom: #bd2723;
$custom-light: #db705f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2723",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 35
  },
  "hsl": {
    "h": 1.558,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52089,
    "c": 0.18653,
    "h": 27.7
  },
  "luminance": 0.12391
}

Semantic roles & 50–950 ramp

primary

#BD2723

secondary

#6FCACD

accent

#E7EC3C

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170805

muted

#857B79

Preview Lab

Preview with #BD2723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →