#BD271D#BD271D

#BD271D is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.0% C 0.187 H 29.1°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#BD271D
RGB	rgb(189, 39, 29)
HSL	hsl(4, 73%, 43%)
HSV	hsv(4, 85%, 74%)
CMYK	cmyk(0%, 79.4%, 84.7%, 25.9%)
CIE-LAB	lab(41.79, 57.62, 43.61)
CIE-LCH	lch(41.79, 72.26, 37.12°)
OKLab	oklab(52.04% 0.1636 0.0912)
OKLCH	oklch(52.04% 0.187 29.1)
XYZ	xyz(21.9363, 12.3621, 2.3933)
Luminance	0.1236 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD271D #1DB3BD

analogous

#BD1D63 #BD271D #BD771D

triadic

#BD271D #1DBD27 #271DBD

tetradic

#BD271D #63BD1D #1DB3BD #771DBD

square

#BD271D #63BD1D #1DB3BD #771DBD

split-complementary

#BD271D #1DBD77 #1D63BD

monochromatic

#53110D #881C15 #BD271D #E04137 #E8746C

Accessibility & contrast

On white

6.05

#BD271D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#BD271D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD271D

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD271D	#FFFFFF	#000000	##FFFFFF
##BD271D	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E19

Deuteranopia (green-blind)

#7C6E14

Tritanopia (blue-blind)

#D10027

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd271d;
/* rgb */ color: rgb(189, 39, 29);
/* oklch */ color: oklch(52.0% 0.187 29.1);

Tailwind

colors: {
  custom: {
    50: '#db6f5b',
    500: '#bd271d',
    950: '#000000',
  },
}

SCSS

$custom: #bd271d;
$custom-light: #db6f5b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd271d",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 29
  },
  "hsl": {
    "h": 3.75,
    "s": 73.394,
    "l": 42.745
  },
  "oklch": {
    "l": 0.52036,
    "c": 0.18725,
    "h": 29.1
  },
  "luminance": 0.12359
}

Semantic roles & 50–950 ramp

primary

#BD271D

secondary

#67C8CE

accent

#E5F038

background

#FFF7F5

surface

#FEEDE9

border

#D6C8C5

text

#170804

muted

#857B79

Preview Lab

Preview with #BD271D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →