#BD261D#BD261D

#BD261D is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.0% C 0.188 H 29.0°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD261D
RGB	rgb(189, 38, 29)
HSL	hsl(3, 73%, 43%)
HSV	hsv(3, 85%, 74%)
CMYK	cmyk(0%, 79.9%, 84.7%, 25.9%)
CIE-LAB	lab(41.68, 57.91, 43.52)
CIE-LCH	lch(41.68, 72.43, 36.92°)
OKLab	oklab(51.96% 0.1644 0.091)
OKLCH	oklch(51.96% 0.188 29)
XYZ	xyz(21.9039, 12.2973, 2.3825)
Luminance	0.1229 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD261D #1DB4BD

analogous

#BD1D64 #BD261D #BD761D

triadic

#BD261D #1DBD26 #261DBD

tetradic

#BD261D #64BD1D #1DB4BD #761DBD

square

#BD261D #64BD1D #1DB4BD #761DBD

split-complementary

#BD261D #1DBD76 #1D64BD

monochromatic

#53110D #881B15 #BD261D #E04037 #E8736C

Accessibility & contrast

On white

6.07

#BD261D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#BD261D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD261D

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD261D	#FFFFFF	#000000	##FFFFFF
##BD261D	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574D19

Deuteranopia (green-blind)

#7C6E13

Tritanopia (blue-blind)

#D10026

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd261d;
/* rgb */ color: rgb(189, 38, 29);
/* oklch */ color: oklch(52.0% 0.188 29.0);

Tailwind

colors: {
  custom: {
    50: '#db6f5b',
    500: '#bd261d',
    950: '#000000',
  },
}

SCSS

$custom: #bd261d;
$custom-light: #db6f5b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd261d",
  "rgb": {
    "r": 189,
    "g": 38,
    "b": 29
  },
  "hsl": {
    "h": 3.375,
    "s": 73.394,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5196,
    "c": 0.18793,
    "h": 29
  },
  "luminance": 0.12294
}

Semantic roles & 50–950 ramp

primary

#BD261D

secondary

#67C9CE

accent

#E6F038

background

#FFF7F5

surface

#FEEDE9

border

#D6C8C5

text

#170804

muted

#857B79

Preview Lab

Preview with #BD261D

Body copy rendered with the generated semantic roles for this colour.

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