#BD24A9#BD24A9

#BD24A9 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 56.1% C 0.227 H 334.4°. Best body text is #FFFFFF at 5.26:1 contrast (WCAG AA passes).

Color values

HEX	#BD24A9
RGB	rgb(189, 36, 169)
HSL	hsl(308, 68%, 44%)
HSV	hsv(308, 81%, 74%)
CMYK	cmyk(0%, 81%, 10.6%, 25.9%)
CIE-LAB	lab(45.56, 70.39, -35.77)
CIE-LCH	lch(45.56, 78.96, 333.06°)
OKLab	oklab(56.1% 0.2051 -0.0981)
OKLCH	oklch(56.1% 0.227 334.4)
XYZ	xyz(28.7789, 14.9478, 38.8980)
Luminance	0.1494 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD24A9 #24BD38

analogous

#8524BD #BD24A9 #BD245D

triadic

#BD24A9 #A9BD24 #24A9BD

tetradic

#BD24A9 #BD8524 #24BD38 #245DBD

square

#BD24A9 #BD8524 #24BD38 #245DBD

split-complementary

#BD24A9 #5DBD24 #24BD85

monochromatic

#56104D #8A1A7B #BD24A9 #DB43C7 #E576D7

Accessibility & contrast

On white

5.26

#BD24A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.99

#BD24A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD24A9

5.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD24A9	#FFFFFF	#000000	##FFFFFF
##BD24A9	1.00	5.26	3.99	5.26
#FFFFFF	5.26	1.00	21.00	1.00
#000000	3.99	21.00	1.00	21.00
##FFFFFF	5.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#205EAC

Deuteranopia (green-blind)

#5E74A6

Tritanopia (blue-blind)

#C63567

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd24a9;
/* rgb */ color: rgb(189, 36, 169);
/* oklch */ color: oklch(56.1% 0.227 334.4);

Tailwind

colors: {
  custom: {
    50: '#d573c3',
    500: '#bd24a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd24a9;
$custom-light: #d573c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd24a9",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 169
  },
  "hsl": {
    "h": 307.843,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.56103,
    "c": 0.2273,
    "h": 334.4
  },
  "luminance": 0.14945
}

Semantic roles & 50–950 ramp

primary

#BD24A9

secondary

#70CC7C

accent

#EB543D

background

#FDF7FC

surface

#FBEDF8

border

#D4C8D1

text

#150912

muted

#837B81

Preview Lab

Preview with #BD24A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →