#BD2474#BD2474

#BD2474 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.7% C 0.197 H 354.8°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX#BD2474
RGBrgb(189, 36, 116)
HSLhsl(329, 68%, 44%)
HSVhsv(329, 81%, 74%)
CMYKcmyk(0%, 81%, 38.6%, 25.9%)
CIE-LABlab(43.28, 63.87, -7.14)
CIE-LCHlch(43.28, 64.27, 353.63°)
OKLaboklab(53.71% 0.1965 -0.018)
OKLCHoklch(53.71% 0.197 354.8)
XYZxyz(24.7713, 13.3447, 17.7910)
Luminance0.1334 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD2474 #24BD6D
analogous
#BA24BD #BD2474 #BD2428
triadic
#BD2474 #74BD24 #2474BD
tetradic
#BD2474 #BDBA24 #24BD6D #2428BD
square
#BD2474 #BDBA24 #24BD6D #2428BD
split-complementary
#BD2474 #28BD24 #24BDBA
monochromatic
#561035 #8A1A54 #BD2474 #DB4393 #E576B0

Accessibility & contrast

On white

5.72
#BD2474 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.67
#BD2474 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2474
5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD2474#FFFFFF#000000##FFFFFF
##BD24741.005.723.675.72
#FFFFFF5.721.0021.001.00
#0000003.6721.001.0021.00
##FFFFFF5.721.0021.001.00

Color blindness preview

Protanopia (red-blind)
#455476
Deuteranopia (green-blind)
#707071
Tritanopia (blue-blind)
#CC084A
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #bd2474;
/* rgb */ color: rgb(189, 36, 116);
/* oklch */ color: oklch(53.7% 0.197 354.8);
Tailwind
colors: {
  custom: {
    50: '#d6719c',
    500: '#bd2474',
    950: '#000000',
  },
}
SCSS
$custom: #bd2474;
$custom-light: #d6719c;
$custom-dark: #000000;
JSON
{
  "hex": "#bd2474",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 116
  },
  "hsl": {
    "h": 328.627,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53711,
    "c": 0.19736,
    "h": 354.8
  },
  "luminance": 0.13342
}

Semantic roles & 50–950 ramp

primary
#BD2474
secondary
#70CC9C
accent
#EB903D
background
#FDF7F9
surface
#FBEDF2
border
#D4C8CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #BD2474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD2474 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva