#BD2474#BD2474

#BD2474 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.7% C 0.197 H 354.8°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD2474
RGB	rgb(189, 36, 116)
HSL	hsl(329, 68%, 44%)
HSV	hsv(329, 81%, 74%)
CMYK	cmyk(0%, 81%, 38.6%, 25.9%)
CIE-LAB	lab(43.28, 63.87, -7.14)
CIE-LCH	lch(43.28, 64.27, 353.63°)
OKLab	oklab(53.71% 0.1965 -0.018)
OKLCH	oklch(53.71% 0.197 354.8)
XYZ	xyz(24.7713, 13.3447, 17.7910)
Luminance	0.1334 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2474 #24BD6D

analogous

#BA24BD #BD2474 #BD2428

triadic

#BD2474 #74BD24 #2474BD

tetradic

#BD2474 #BDBA24 #24BD6D #2428BD

square

#BD2474 #BDBA24 #24BD6D #2428BD

split-complementary

#BD2474 #28BD24 #24BDBA

monochromatic

#561035 #8A1A54 #BD2474 #DB4393 #E576B0

Accessibility & contrast

On white

5.72

#BD2474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BD2474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2474

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2474	#FFFFFF	#000000	##FFFFFF
##BD2474	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455476

Deuteranopia (green-blind)

#707071

Tritanopia (blue-blind)

#CC084A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2474;
/* rgb */ color: rgb(189, 36, 116);
/* oklch */ color: oklch(53.7% 0.197 354.8);

Tailwind

colors: {
  custom: {
    50: '#d6719c',
    500: '#bd2474',
    950: '#000000',
  },
}

SCSS

$custom: #bd2474;
$custom-light: #d6719c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2474",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 116
  },
  "hsl": {
    "h": 328.627,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53711,
    "c": 0.19736,
    "h": 354.8
  },
  "luminance": 0.13342
}

Semantic roles & 50–950 ramp

primary

#BD2474

secondary

#70CC9C

accent

#EB903D

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →