#BD2378#BD2378

#BD2378 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.8% C 0.200 H 353.0°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD2378
RGB	rgb(189, 35, 120)
HSL	hsl(327, 69%, 44%)
HSV	hsv(327, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 36.5%, 25.9%)
CIE-LAB	lab(43.33, 64.54, -9.53)
CIE-LCH	lch(43.33, 65.24, 351.60°)
OKLab	oklab(53.8% 0.1984 -0.0245)
OKLCH	oklch(53.8% 0.2 353)
XYZ	xyz(24.9791, 13.3801, 19.0329)
Luminance	0.1338 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2378 #23BD68

analogous

#B523BD #BD2378 #BD232B

triadic

#BD2378 #78BD23 #2378BD

tetradic

#BD2378 #BDB523 #23BD68 #232BBD

square

#BD2378 #BDB523 #23BD68 #232BBD

split-complementary

#BD2378 #2BBD23 #23BDB5

monochromatic

#561036 #891957 #BD2378 #DC4197 #E575B3

Accessibility & contrast

On white

5.71

#BD2378 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD2378 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2378

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2378	#FFFFFF	#000000	##FFFFFF
##BD2378	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#43557A

Deuteranopia (green-blind)

#6F7075

Tritanopia (blue-blind)

#CC0B4B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2378;
/* rgb */ color: rgb(189, 35, 120);
/* oklch */ color: oklch(53.8% 0.200 353.0);

Tailwind

colors: {
  custom: {
    50: '#d6709f',
    500: '#bd2378',
    950: '#000000',
  },
}

SCSS

$custom: #bd2378;
$custom-light: #d6709f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2378",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 120
  },
  "hsl": {
    "h": 326.883,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53795,
    "c": 0.19992,
    "h": 353
  },
  "luminance": 0.13377
}

Semantic roles & 50–950 ramp

primary

#BD2378

secondary

#6FCD99

accent

#EC8B3C

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →