#BD2377#BD2377

#BD2377 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.8% C 0.199 H 353.4°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD2377
RGB	rgb(189, 35, 119)
HSL	hsl(327, 69%, 44%)
HSV	hsv(327, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 37%, 25.9%)
CIE-LAB	lab(43.29, 64.43, -8.97)
CIE-LCH	lch(43.29, 65.05, 352.08°)
OKLab	oklab(53.76% 0.1982 -0.0229)
OKLCH	oklch(53.76% 0.199 353.4)
XYZ	xyz(24.9187, 13.3560, 18.7149)
Luminance	0.1335 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2377 #23BD69

analogous

#B623BD #BD2377 #BD232A

triadic

#BD2377 #77BD23 #2377BD

tetradic

#BD2377 #BDB623 #23BD69 #232ABD

square

#BD2377 #BDB623 #23BD69 #232ABD

split-complementary

#BD2377 #2ABD23 #23BDB6

monochromatic

#561036 #891956 #BD2377 #DC4196 #E575B2

Accessibility & contrast

On white

5.72

#BD2377 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BD2377 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2377

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2377	#FFFFFF	#000000	##FFFFFF
##BD2377	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#445579

Deuteranopia (green-blind)

#6F7074

Tritanopia (blue-blind)

#CC0A4B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2377;
/* rgb */ color: rgb(189, 35, 119);
/* oklch */ color: oklch(53.8% 0.199 353.4);

Tailwind

colors: {
  custom: {
    50: '#d6709e',
    500: '#bd2377',
    950: '#000000',
  },
}

SCSS

$custom: #bd2377;
$custom-light: #d6709e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2377",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 119
  },
  "hsl": {
    "h": 327.273,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53757,
    "c": 0.19948,
    "h": 353.4
  },
  "luminance": 0.13353
}

Semantic roles & 50–950 ramp

primary

#BD2377

secondary

#6FCD9A

accent

#EC8C3C

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2377

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →