#AD3B74#AD3B74

#AD3B74 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.1% C 0.159 H 353.0°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD3B74
RGB	rgb(173, 59, 116)
HSL	hsl(330, 49%, 45%)
HSV	hsv(330, 66%, 68%)
CMYK	cmyk(0%, 65.9%, 32.9%, 32.2%)
CIE-LAB	lab(43.18, 51.70, -7.59)
CIE-LCH	lch(43.18, 52.25, 351.65°)
OKLab	oklab(53.1% 0.1578 -0.0194)
OKLCH	oklch(53.1% 0.159 353)
XYZ	xyz(21.9511, 13.2755, 17.9260)
Luminance	0.1327 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3B74 #3BAD74

analogous

#AD3BAD #AD3B74 #AD3B3B

triadic

#AD3B74 #74AD3B #3B74AD

tetradic

#AD3B74 #ADAD3B #3BAD74 #3B3BAD

square

#AD3B74 #ADAD3B #3BAD74 #3B3BAD

split-complementary

#AD3B74 #3BAD3B #3BADAD

monochromatic

#521C37 #7F2B55 #AD3B74 #C85D93 #D78BB1

Accessibility & contrast

On white

5.75

#AD3B74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD3B74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3B74

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3B74	#FFFFFF	#000000	##FFFFFF
##AD3B74	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5976

Deuteranopia (green-blind)

#6C6E71

Tritanopia (blue-blind)

#BA3452

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3b74;
/* rgb */ color: rgb(173, 59, 116);
/* oklch */ color: oklch(53.1% 0.159 353.0);

Tailwind

colors: {
  custom: {
    50: '#c9789c',
    500: '#ad3b74',
    950: '#000000',
  },
}

SCSS

$custom: #ad3b74;
$custom-light: #c9789c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3b74",
  "rgb": {
    "r": 173,
    "g": 59,
    "b": 116
  },
  "hsl": {
    "h": 330,
    "s": 49.138,
    "l": 45.49
  },
  "oklch": {
    "l": 0.53102,
    "c": 0.15895,
    "h": 353
  },
  "luminance": 0.13273
}

Semantic roles & 50–950 ramp

primary

#AD3B74

secondary

#82C2A2

accent

#D9944F

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →