#BD2327#BD2327

#BD2327 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.8% C 0.189 H 25.9°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD2327
RGB	rgb(189, 35, 39)
HSL	hsl(358, 69%, 44%)
HSV	hsv(358, 81%, 74%)
CMYK	cmyk(0%, 81.5%, 79.4%, 25.9%)
CIE-LAB	lab(41.49, 59.00, 37.96)
CIE-LCH	lch(41.49, 70.16, 32.76°)
OKLab	oklab(51.84% 0.1698 0.0824)
OKLCH	oklch(51.84% 0.189 25.9)
XYZ	xyz(21.9562, 12.1709, 3.1122)
Luminance	0.1217 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2327 #23BDB9

analogous

#BD2374 #BD2327 #BD6C23

triadic

#BD2327 #27BD23 #2327BD

tetradic

#BD2327 #74BD23 #23BDB9 #6C23BD

square

#BD2327 #74BD23 #23BDB9 #6C23BD

split-complementary

#BD2327 #23BD6C #2374BD

monochromatic

#561012 #89191C #BD2327 #DC4145 #E57578

Accessibility & contrast

On white

6.12

#BD2327 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#BD2327 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2327

6.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2327	#FFFFFF	#000000	##FFFFFF
##BD2327	1.00	6.12	3.43	6.12
#FFFFFF	6.12	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554D25

Deuteranopia (green-blind)

#7B6E20

Tritanopia (blue-blind)

#D00027

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd2327;
/* rgb */ color: rgb(189, 35, 39);
/* oklch */ color: oklch(51.8% 0.189 25.9);

Tailwind

colors: {
  custom: {
    50: '#db6e62',
    500: '#bd2327',
    950: '#000000',
  },
}

SCSS

$custom: #bd2327;
$custom-light: #db6e62;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2327",
  "rgb": {
    "r": 189,
    "g": 35,
    "b": 39
  },
  "hsl": {
    "h": 358.442,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.51842,
    "c": 0.18879,
    "h": 25.9
  },
  "luminance": 0.12167
}

Semantic roles & 50–950 ramp

primary

#BD2327

secondary

#6FCDCA

accent

#ECE73C

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170805

muted

#857B79

Preview Lab

Preview with #BD2327

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →