#BC404B#BC404B

#BC404B is a mid, vivid red. Relative luminance 0.149; OKLCH L 54.9% C 0.159 H 19.0°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BC404B
RGB	rgb(188, 64, 75)
HSL	hsl(355, 49%, 49%)
HSV	hsv(355, 66%, 74%)
CMYK	cmyk(0%, 66%, 60.1%, 26.3%)
CIE-LAB	lab(45.45, 50.45, 21.26)
CIE-LCH	lch(45.45, 54.75, 22.85°)
OKLab	oklab(54.93% 0.1503 0.0518)
OKLCH	oklch(54.93% 0.159 19)
XYZ	xyz(23.8447, 14.8694, 8.2697)
Luminance	0.1487 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC404B #40BCB1

analogous

#BC4089 #BC404B #BC7340

triadic

#BC404B #4BBC40 #404BBC

tetradic

#BC404B #89BC40 #40BCB1 #7340BC

square

#BC404B #89BC40 #40BCB1 #7340BC

split-complementary

#BC404B #40BC73 #4089BC

monochromatic

#612127 #8E3039 #BC404B #CD6C75 #DD9AA0

Accessibility & contrast

On white

5.29

#BC404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BC404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC404B

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC404B	#FFFFFF	#000000	##FFFFFF
##BC404B	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605B4B

Deuteranopia (green-blind)

#7F7548

Tritanopia (blue-blind)

#CE2545

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bc404b;
/* rgb */ color: rgb(188, 64, 75);
/* oklch */ color: oklch(54.9% 0.159 19.0);

Tailwind

colors: {
  custom: {
    50: '#d77c7d',
    500: '#bc404b',
    950: '#000000',
  },
}

SCSS

$custom: #bc404b;
$custom-light: #d77c7d;
$custom-dark: #000000;

JSON

{
  "hex": "#bc404b",
  "rgb": {
    "r": 188,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 354.677,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54934,
    "c": 0.15896,
    "h": 19
  },
  "luminance": 0.14866
}

Semantic roles & 50–950 ramp

primary

#BC404B

secondary

#8FC9C3

accent

#D9CD4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BC404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →