#7340BC#7340BC

#7340BC is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.185 H 298.3°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).

Color values

HEX	#7340BC
RGB	rgb(115, 64, 188)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 74%)
CMYK	cmyk(38.8%, 66%, 0%, 26.3%)
CIE-LAB	lab(39.48, 47.87, -57.32)
CIE-LCH	lch(39.48, 74.68, 309.86°)
OKLab	oklab(49.92% 0.0879 -0.1634)
OKLCH	oklch(49.92% 0.186 298.3)
XYZ	xyz(17.9784, 10.9422, 48.7321)
Luminance	0.1094 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.59

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340BC #89BC40

analogous

#404BBC #7340BC #B140BC

triadic

#7340BC #BC7340 #40BC73

tetradic

#7340BC #BC404B #89BC40 #40BCB1

square

#7340BC #BC404B #89BC40 #40BCB1

split-complementary

#7340BC #BCB140 #4BBC40

monochromatic

#3B2161 #57308E #7340BC #946CCD #B59ADD

Accessibility & contrast

On white

6.59

#7340BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#7340BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340BC

6.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340BC	#FFFFFF	#000000	##FFFFFF
##7340BC	1.00	6.59	3.19	6.59
#FFFFFF	6.59	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC0

Deuteranopia (green-blind)

#005CB9

Tritanopia (blue-blind)

#625D78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7340bc;
/* rgb */ color: rgb(115, 64, 188);
/* oklch */ color: oklch(49.9% 0.185 298.3);

Tailwind

colors: {
  custom: {
    50: '#a178d1',
    500: '#7340bc',
    950: '#000000',
  },
}

SCSS

$custom: #7340bc;
$custom-light: #a178d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7340bc",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 264.677,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.49916,
    "c": 0.1855,
    "h": 298.3
  },
  "luminance": 0.10942
}

Semantic roles & 50–950 ramp

primary

#7340BC

secondary

#B1C98F

accent

#D94FA0

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7340BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →