#BC3774#BC3774

#BC3774 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.1% C 0.177 H 356.6°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#BC3774
RGB	rgb(188, 55, 116)
HSL	hsl(332, 55%, 48%)
HSV	hsv(332, 71%, 74%)
CMYK	cmyk(0%, 70.7%, 38.3%, 26.3%)
CIE-LAB	lab(45.20, 57.66, -4.29)
CIE-LCH	lch(45.20, 57.81, 355.74°)
OKLab	oklab(55.09% 0.1768 -0.0106)
OKLCH	oklch(55.09% 0.177 356.6)
XYZ	xyz(25.2593, 14.6877, 18.0245)
Luminance	0.1469 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3774 #37BC7F

analogous

#BC37B7 #BC3774 #BC3C37

triadic

#BC3774 #74BC37 #3774BC

tetradic

#BC3774 #B7BC37 #37BC7F #3C37BC

square

#BC3774 #B7BC37 #37BC7F #3C37BC

split-complementary

#BC3774 #37BC3C #37B7BC

monochromatic

#5D1B3A #8D2957 #BC3774 #D06093 #DE8FB3

Accessibility & contrast

On white

5.33

#BC3774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BC3774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3774

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3774	#FFFFFF	#000000	##FFFFFF
##BC3774	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505B76

Deuteranopia (green-blind)

#757471

Tritanopia (blue-blind)

#CB2951

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bc3774;
/* rgb */ color: rgb(188, 55, 116);
/* oklch */ color: oklch(55.1% 0.177 356.6);

Tailwind

colors: {
  custom: {
    50: '#d5789b',
    500: '#bc3774',
    950: '#000000',
  },
}

SCSS

$custom: #bc3774;
$custom-light: #d5789b;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3774",
  "rgb": {
    "r": 188,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 332.481,
    "s": 54.733,
    "l": 47.647
  },
  "oklch": {
    "l": 0.55087,
    "c": 0.17708,
    "h": 356.6
  },
  "luminance": 0.14685
}

Semantic roles & 50–950 ramp

primary

#BC3774

secondary

#86C9AA

accent

#DE9A4A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BC3774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →