#BB404E#BB404E

#BB404E is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.158 H 17.4°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BB404E
RGB	rgb(187, 64, 78)
HSL	hsl(353, 49%, 49%)
HSV	hsv(353, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 58.3%, 26.7%)
CIE-LAB	lab(45.34, 50.34, 19.25)
CIE-LCH	lch(45.34, 53.89, 20.92°)
OKLab	oklab(54.83% 0.1505 0.0473)
OKLCH	oklch(54.83% 0.158 17.4)
XYZ	xyz(23.7043, 14.7848, 8.8118)
Luminance	0.1478 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB404E #40BBAD

analogous

#BB408C #BB404E #BB7040

triadic

#BB404E #4EBB40 #404EBB

tetradic

#BB404E #8CBB40 #40BBAD #7040BB

square

#BB404E #8CBB40 #40BBAD #7040BB

split-complementary

#BB404E #40BB70 #408CBB

monochromatic

#602128 #8D303B #BB404E #CD6C77 #DC99A1

Accessibility & contrast

On white

5.31

#BB404E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BB404E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB404E

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB404E	#FFFFFF	#000000	##FFFFFF
##BB404E	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4E

Deuteranopia (green-blind)

#7E754B

Tritanopia (blue-blind)

#CC2746

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bb404e;
/* rgb */ color: rgb(187, 64, 78);
/* oklch */ color: oklch(54.8% 0.158 17.4);

Tailwind

colors: {
  custom: {
    50: '#d67c7f',
    500: '#bb404e',
    950: '#000000',
  },
}

SCSS

$custom: #bb404e;
$custom-light: #d67c7f;
$custom-dark: #000000;

JSON

{
  "hex": "#bb404e",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 78
  },
  "hsl": {
    "h": 353.171,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54833,
    "c": 0.1578,
    "h": 17.4
  },
  "luminance": 0.14782
}

Semantic roles & 50–950 ramp

primary

#BB404E

secondary

#8FC8C2

accent

#D9C94F

background

#FDF7F7

surface

#FBEEEE

border

#D4C9C9

text

#150A0A

muted

#837C7C

Preview Lab

Preview with #BB404E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →