#BB404C#BB404C

#BB404C is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.158 H 18.4°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BB404C
RGB	rgb(187, 64, 76)
HSL	hsl(354, 49%, 49%)
HSV	hsv(354, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 59.4%, 26.7%)
CIE-LAB	lab(45.30, 50.19, 20.41)
CIE-LCH	lch(45.30, 54.19, 22.13°)
OKLab	oklab(54.79% 0.1498 0.0499)
OKLCH	oklch(54.79% 0.158 18.4)
XYZ	xyz(23.6336, 14.7566, 8.4399)
Luminance	0.1475 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB404C #40BBAF

analogous

#BB408A #BB404C #BB7240

triadic

#BB404C #4CBB40 #404CBB

tetradic

#BB404C #8ABB40 #40BBAF #7240BB

square

#BB404C #8ABB40 #40BBAF #7240BB

split-complementary

#BB404C #40BB72 #408ABB

monochromatic

#602127 #8D3039 #BB404C #CD6C75 #DC99A0

Accessibility & contrast

On white

5.32

#BB404C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BB404C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB404C

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB404C	#FFFFFF	#000000	##FFFFFF
##BB404C	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4C

Deuteranopia (green-blind)

#7E7549

Tritanopia (blue-blind)

#CC2645

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bb404c;
/* rgb */ color: rgb(187, 64, 76);
/* oklch */ color: oklch(54.8% 0.158 18.4);

Tailwind

colors: {
  custom: {
    50: '#d67c7d',
    500: '#bb404c',
    950: '#000000',
  },
}

SCSS

$custom: #bb404c;
$custom-light: #d67c7d;
$custom-dark: #000000;

JSON

{
  "hex": "#bb404c",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 354.146,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54791,
    "c": 0.15785,
    "h": 18.4
  },
  "luminance": 0.14753
}

Semantic roles & 50–950 ramp

primary

#BB404C

secondary

#8FC8C2

accent

#D9CB4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#150A09

muted

#847C7B

Preview Lab

Preview with #BB404C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →