#7240BB#7240BB

#7240BB is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.7% C 0.184 H 298.0°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#7240BB
RGB	rgb(114, 64, 187)
HSL	hsl(264, 49%, 49%)
HSV	hsv(264, 66%, 73%)
CMYK	cmyk(39%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(39.30, 47.40, -57.05)
CIE-LCH	lch(39.30, 74.17, 309.72°)
OKLab	oklab(49.73% 0.0866 -0.1626)
OKLCH	oklch(49.73% 0.184 298)
XYZ	xyz(17.7402, 10.8318, 48.1602)
Luminance	0.1083 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.53

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7240BB #89BB40

analogous

#404CBB #7240BB #B040BB

triadic

#7240BB #BB7240 #40BB72

tetradic

#7240BB #BB404C #89BB40 #40BBB0

square

#7240BB #BB404C #89BB40 #40BBB0

split-complementary

#7240BB #BBB040 #4CBB40

monochromatic

#3A2160 #56308D #7240BB #936CCD #B499DC

Accessibility & contrast

On white

6.63

#7240BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7240BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7240BB

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7240BB	#FFFFFF	#000000	##FFFFFF
##7240BB	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBF

Deuteranopia (green-blind)

#005BB8

Tritanopia (blue-blind)

#615C78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7240bb;
/* rgb */ color: rgb(114, 64, 187);
/* oklch */ color: oklch(49.7% 0.184 298.0);

Tailwind

colors: {
  custom: {
    50: '#a078d0',
    500: '#7240bb',
    950: '#000000',
  },
}

SCSS

$custom: #7240bb;
$custom-light: #a078d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7240bb",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 264.39,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.49732,
    "c": 0.18421,
    "h": 298
  },
  "luminance": 0.10832
}

Semantic roles & 50–950 ramp

primary

#7240BB

secondary

#B1C88F

accent

#D94FA1

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7240BB

Body copy rendered with the generated semantic roles for this colour.

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