#BB404B#BB404B

#BB404B is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.8% C 0.158 H 18.9°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BB404B
RGB	rgb(187, 64, 75)
HSL	hsl(355, 49%, 49%)
HSV	hsv(355, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 59.9%, 26.7%)
CIE-LAB	lab(45.28, 50.12, 21.00)
CIE-LCH	lch(45.28, 54.34, 22.73°)
OKLab	oklab(54.77% 0.1494 0.0512)
OKLCH	oklch(54.77% 0.158 18.9)
XYZ	xyz(23.5992, 14.7428, 8.2582)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB404B #40BBB0

analogous

#BB4089 #BB404B #BB7340

triadic

#BB404B #4BBB40 #404BBB

tetradic

#BB404B #89BB40 #40BBB0 #7340BB

square

#BB404B #89BB40 #40BBB0 #7340BB

split-complementary

#BB404B #40BB73 #4089BB

monochromatic

#602126 #8D3039 #BB404B #CD6C74 #DC999F

Accessibility & contrast

On white

5.32

#BB404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BB404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB404B

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB404B	#FFFFFF	#000000	##FFFFFF
##BB404B	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4B

Deuteranopia (green-blind)

#7F7548

Tritanopia (blue-blind)

#CD2645

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bb404b;
/* rgb */ color: rgb(187, 64, 75);
/* oklch */ color: oklch(54.8% 0.158 18.9);

Tailwind

colors: {
  custom: {
    50: '#d67c7d',
    500: '#bb404b',
    950: '#000000',
  },
}

SCSS

$custom: #bb404b;
$custom-light: #d67c7d;
$custom-dark: #000000;

JSON

{
  "hex": "#bb404b",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 354.634,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.5477,
    "c": 0.15788,
    "h": 18.9
  },
  "luminance": 0.1474
}

Semantic roles & 50–950 ramp

primary

#BB404B

secondary

#8FC8C3

accent

#D9CC4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BB404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →