#7340BB#7340BB

#7340BB is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.8% C 0.184 H 298.5°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#7340BB
RGB	rgb(115, 64, 187)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 73%)
CMYK	cmyk(38.5%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(39.41, 47.61, -56.86)
CIE-LCH	lch(39.41, 74.16, 309.94°)
OKLab	oklab(49.84% 0.088 -0.162)
OKLCH	oklch(49.84% 0.184 298.5)
XYZ	xyz(17.8710, 10.8992, 48.1663)
Luminance	0.1090 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.69

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340BB #88BB40

analogous

#404BBB #7340BB #B140BB

triadic

#7340BB #BB7340 #40BB73

tetradic

#7340BB #BB404B #88BB40 #40BBB1

square

#7340BB #BB404B #88BB40 #40BBB1

split-complementary

#7340BB #BBB140 #4BBB40

monochromatic

#3B2160 #57308D #7340BB #946CCD #B599DC

Accessibility & contrast

On white

6.60

#7340BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#7340BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340BB

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340BB	#FFFFFF	#000000	##FFFFFF
##7340BB	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBF

Deuteranopia (green-blind)

#005CB8

Tritanopia (blue-blind)

#625C78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7340bb;
/* rgb */ color: rgb(115, 64, 187);
/* oklch */ color: oklch(49.8% 0.184 298.5);

Tailwind

colors: {
  custom: {
    50: '#a178d0',
    500: '#7340bb',
    950: '#000000',
  },
}

SCSS

$custom: #7340bb;
$custom-light: #a178d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7340bb",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 264.878,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.4984,
    "c": 0.18434,
    "h": 298.5
  },
  "luminance": 0.10899
}

Semantic roles & 50–950 ramp

primary

#7340BB

secondary

#B0C88F

accent

#D94FA0

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7340BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →