#BB404A#BB404A

#BB404A is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.8% C 0.158 H 19.4°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BB404A
RGB	rgb(187, 64, 74)
HSL	hsl(355, 49%, 49%)
HSV	hsv(355, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 60.4%, 26.7%)
CIE-LAB	lab(45.26, 50.05, 21.58)
CIE-LCH	lch(45.26, 54.51, 23.32°)
OKLab	oklab(54.75% 0.149 0.0525)
OKLCH	oklch(54.75% 0.158 19.4)
XYZ	xyz(23.5652, 14.7292, 8.0794)
Luminance	0.1473 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB404A #40BBB1

analogous

#BB4088 #BB404A #BB7440

triadic

#BB404A #4ABB40 #404ABB

tetradic

#BB404A #88BB40 #40BBB1 #7440BB

square

#BB404A #88BB40 #40BBB1 #7440BB

split-complementary

#BB404A #40BB74 #4088BB

monochromatic

#602126 #8D3038 #BB404A #CD6C74 #DC999F

Accessibility & contrast

On white

5.32

#BB404A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BB404A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB404A

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB404A	#FFFFFF	#000000	##FFFFFF
##BB404A	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4A

Deuteranopia (green-blind)

#7F7547

Tritanopia (blue-blind)

#CD2544

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bb404a;
/* rgb */ color: rgb(187, 64, 74);
/* oklch */ color: oklch(54.8% 0.158 19.4);

Tailwind

colors: {
  custom: {
    50: '#d67c7c',
    500: '#bb404a',
    950: '#000000',
  },
}

SCSS

$custom: #bb404a;
$custom-light: #d67c7c;
$custom-dark: #000000;

JSON

{
  "hex": "#bb404a",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 355.122,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.5475,
    "c": 0.15792,
    "h": 19.4
  },
  "luminance": 0.14726
}

Semantic roles & 50–950 ramp

primary

#BB404A

secondary

#8FC8C3

accent

#D9CD4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BB404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →