#7440BB#7440BB

#7440BB is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.9% C 0.184 H 299.0°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#7440BB
RGB	rgb(116, 64, 187)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 73%)
CMYK	cmyk(38%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(39.53, 47.82, -56.66)
CIE-LCH	lch(39.53, 74.14, 310.16°)
OKLab	oklab(49.95% 0.0894 -0.1614)
OKLCH	oklch(49.95% 0.184 299)
XYZ	xyz(18.0033, 10.9674, 48.1725)
Luminance	0.1097 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440BB #87BB40

analogous

#404ABB #7440BB #B240BB

triadic

#7440BB #BB7440 #40BB74

tetradic

#7440BB #BB404A #87BB40 #40BBB2

square

#7440BB #BB404A #87BB40 #40BBB2

split-complementary

#7440BB #BBB240 #4ABB40

monochromatic

#3B2160 #58308D #7440BB #956CCD #B699DC

Accessibility & contrast

On white

6.58

#7440BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#7440BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440BB

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440BB	#FFFFFF	#000000	##FFFFFF
##7440BB	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBF

Deuteranopia (green-blind)

#005CB8

Tritanopia (blue-blind)

#645C78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7440bb;
/* rgb */ color: rgb(116, 64, 187);
/* oklch */ color: oklch(49.9% 0.184 299.0);

Tailwind

colors: {
  custom: {
    50: '#a178d0',
    500: '#7440bb',
    950: '#000000',
  },
}

SCSS

$custom: #7440bb;
$custom-light: #a178d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7440bb",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 265.366,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.49949,
    "c": 0.18448,
    "h": 299
  },
  "luminance": 0.10968
}

Semantic roles & 50–950 ramp

primary

#7440BB

secondary

#B0C88F

accent

#D94F9F

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7440BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →