#BB394B#BB394B

#BB394B is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.166 H 16.9°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#BB394B
RGB	rgb(187, 57, 75)
HSL	hsl(352, 53%, 48%)
HSV	hsv(352, 70%, 73%)
CMYK	cmyk(0%, 69.5%, 59.9%, 26.7%)
CIE-LAB	lab(44.24, 52.97, 19.62)
CIE-LCH	lch(44.24, 56.49, 20.33°)
OKLab	oklab(53.99% 0.1584 0.048)
OKLCH	oklch(53.99% 0.166 16.9)
XYZ	xyz(23.2289, 14.0023, 8.1348)
Luminance	0.1400 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB394B #39BBA9

analogous

#BB398C #BB394B #BB6839

triadic

#BB394B #4BBB39 #394BBB

tetradic

#BB394B #8CBB39 #39BBA9 #6839BB

square

#BB394B #8CBB39 #39BBA9 #6839BB

split-complementary

#BB394B #39BB68 #398CBB

monochromatic

#5D1C25 #8C2B38 #BB394B #CF6271 #DD919C

Accessibility & contrast

On white

5.53

#BB394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BB394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB394B

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB394B	#FFFFFF	#000000	##FFFFFF
##BB394B	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574B

Deuteranopia (green-blind)

#7C7348

Tritanopia (blue-blind)

#CD1940

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bb394b;
/* rgb */ color: rgb(187, 57, 75);
/* oklch */ color: oklch(54.0% 0.166 16.9);

Tailwind

colors: {
  custom: {
    50: '#d6787d',
    500: '#bb394b',
    950: '#000000',
  },
}

SCSS

$custom: #bb394b;
$custom-light: #d6787d;
$custom-dark: #000000;

JSON

{
  "hex": "#bb394b",
  "rgb": {
    "r": 187,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 351.692,
    "s": 53.279,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53991,
    "c": 0.16552,
    "h": 16.9
  },
  "luminance": 0.13999
}

Semantic roles & 50–950 ramp

primary

#BB394B

secondary

#87C8BF

accent

#DDC94B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BB394B

Body copy rendered with the generated semantic roles for this colour.

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