#A73544#A73544

#A73544 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.0% C 0.149 H 16.8°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#A73544
RGB	rgb(167, 53, 68)
HSL	hsl(352, 52%, 43%)
HSV	hsv(352, 68%, 65%)
CMYK	cmyk(0%, 68.3%, 59.3%, 34.5%)
CIE-LAB	lab(39.88, 47.60, 17.53)
CIE-LCH	lch(39.88, 50.72, 20.22°)
OKLab	oklab(50.03% 0.1425 0.0431)
OKLCH	oklch(50.03% 0.149 16.8)
XYZ	xyz(18.2546, 11.1816, 6.6647)
Luminance	0.1118 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A73544 #35A798

analogous

#A7357D #A73544 #A75F35

triadic

#A73544 #44A735 #3544A7

tetradic

#A73544 #7DA735 #35A798 #5F35A7

square

#A73544 #7DA735 #35A798 #5F35A7

split-complementary

#A73544 #35A75F #357DA7

monochromatic

#4A181E #792631 #A73544 #C85161 #D7808B

Accessibility & contrast

On white

6.49

#A73544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#A73544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A73544

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A73544	#FFFFFF	#000000	##FFFFFF
##A73544	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F44

Deuteranopia (green-blind)

#6F6741

Tritanopia (blue-blind)

#B71C3B

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #a73544;
/* rgb */ color: rgb(167, 53, 68);
/* oklch */ color: oklch(50.0% 0.149 16.8);

Tailwind

colors: {
  custom: {
    50: '#c77377',
    500: '#a73544',
    950: '#000000',
  },
}

SCSS

$custom: #a73544;
$custom-light: #c77377;
$custom-dark: #000000;

JSON

{
  "hex": "#a73544",
  "rgb": {
    "r": 167,
    "g": 53,
    "b": 68
  },
  "hsl": {
    "h": 352.105,
    "s": 51.818,
    "l": 43.137
  },
  "oklch": {
    "l": 0.50029,
    "c": 0.14882,
    "h": 16.8
  },
  "luminance": 0.11179
}

Semantic roles & 50–950 ramp

primary

#A73544

secondary

#78C0B6

accent

#DBC84D

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#140908

muted

#837B7B

Preview Lab

Preview with #A73544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →