#BB3948#BB3948

#BB3948 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.9% C 0.166 H 18.3°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BB3948
RGB	rgb(187, 57, 72)
HSL	hsl(353, 53%, 48%)
HSV	hsv(353, 70%, 73%)
CMYK	cmyk(0%, 69.5%, 61.5%, 26.7%)
CIE-LAB	lab(44.18, 52.77, 21.39)
CIE-LCH	lch(44.18, 56.94, 22.06°)
OKLab	oklab(53.93% 0.1572 0.0519)
OKLCH	oklch(53.93% 0.166 18.3)
XYZ	xyz(23.1286, 13.9622, 7.6067)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB3948 #39BBAC

analogous

#BB3989 #BB3948 #BB6B39

triadic

#BB3948 #48BB39 #3948BB

tetradic

#BB3948 #89BB39 #39BBAC #6B39BB

square

#BB3948 #89BB39 #39BBAC #6B39BB

split-complementary

#BB3948 #39BB6B #3989BB

monochromatic

#5D1C24 #8C2B36 #BB3948 #CF626F #DD919A

Accessibility & contrast

On white

5.54

#BB3948 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BB3948 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB3948

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB3948	#FFFFFF	#000000	##FFFFFF
##BB3948	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5748

Deuteranopia (green-blind)

#7C7245

Tritanopia (blue-blind)

#CD173F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bb3948;
/* rgb */ color: rgb(187, 57, 72);
/* oklch */ color: oklch(53.9% 0.166 18.3);

Tailwind

colors: {
  custom: {
    50: '#d6787a',
    500: '#bb3948',
    950: '#000000',
  },
}

SCSS

$custom: #bb3948;
$custom-light: #d6787a;
$custom-dark: #000000;

JSON

{
  "hex": "#bb3948",
  "rgb": {
    "r": 187,
    "g": 57,
    "b": 72
  },
  "hsl": {
    "h": 353.077,
    "s": 53.279,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5393,
    "c": 0.16556,
    "h": 18.3
  },
  "luminance": 0.13959
}

Semantic roles & 50–950 ramp

primary

#BB3948

secondary

#87C8C1

accent

#DDCC4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BB3948

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →