#BB344A#BB344A
#BB344A is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.5% C 0.171 H 16.1°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).
Color values
| HEX | #BB344A |
|---|---|
| RGB | rgb(187, 52, 74) |
| HSL | hsl(350, 56%, 47%) |
| HSV | hsv(350, 72%, 73%) |
| CMYK | cmyk(0%, 72.2%, 60.4%, 26.7%) |
| CIE-LAB | lab(43.53, 54.78, 19.31) |
| CIE-LCH | lch(43.53, 58.09, 19.41°) |
| OKLab | oklab(53.46% 0.164 0.0472) |
| OKLCH | oklch(53.46% 0.171 16.1) |
| XYZ | xyz(22.9598, 13.5185, 7.8776) |
| Luminance | 0.1351 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 3.92
Cardinal
#C41E3A
ΔE00 4.13
Dusty Red
#B9484E
ΔE00 4.21
Rose Red
#BE013C
ΔE00 4.34
Lipstick
#D5174E
ΔE00 4.65
Dark Rose
#B5485D
ΔE00 5.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BB344A #34BBA5
analogous
#BB348E #BB344A #BB6234
triadic
#BB344A #4ABB34 #344ABB
tetradic
#BB344A #8EBB34 #34BBA5 #6234BB
square
#BB344A #8EBB34 #34BBA5 #6234BB
split-complementary
#BB344A #34BB62 #348EBB
monochromatic
#5B1924 #8B2737 #BB344A #D15B6E #DF8B98
Accessibility & contrast
On white
5.67
#BB344A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.70
#BB344A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BB344A
5.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BB344A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BB344A | 1.00 | 5.67 | 3.70 | 5.67 |
| #FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.70 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#58554A
Deuteranopia (green-blind)
#7B7146
Tritanopia (blue-blind)
#CD0A3D
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bb344a; /* rgb */ color: rgb(187, 52, 74); /* oklch */ color: oklch(53.5% 0.171 16.1);
Tailwind
colors: {
custom: {
50: '#d6767c',
500: '#bb344a',
950: '#000000',
},
}SCSS
$custom: #bb344a; $custom-light: #d6767c; $custom-dark: #000000;
JSON
{
"hex": "#bb344a",
"rgb": {
"r": 187,
"g": 52,
"b": 74
},
"hsl": {
"h": 350.222,
"s": 56.485,
"l": 46.863
},
"oklch": {
"l": 0.53463,
"c": 0.1707,
"h": 16.1
},
"luminance": 0.13515
}Semantic roles & 50–950 ramp
primary
#BB344A
secondary
#82C9BD
accent
#E0C748
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160909
muted
#847B7B