#BB2723#BB2723

#BB2723 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.7% C 0.185 H 27.7°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX	#BB2723
RGB	rgb(187, 39, 35)
HSL	hsl(2, 68%, 44%)
HSV	hsv(2, 81%, 73%)
CMYK	cmyk(0%, 79.1%, 81.3%, 26.7%)
CIE-LAB	lab(41.44, 57.19, 40.00)
CIE-LCH	lch(41.44, 69.79, 34.97°)
OKLab	oklab(51.72% 0.1635 0.0857)
OKLCH	oklch(51.72% 0.185 27.7)
XYZ	xyz(21.5251, 12.1407, 2.7998)
Luminance	0.1214 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB2723 #23B7BB

analogous

#BB236B #BB2723 #BB7323

triadic

#BB2723 #23BB27 #2723BB

tetradic

#BB2723 #6BBB23 #23B7BB #7323BB

square

#BB2723 #6BBB23 #23B7BB #7323BB

split-complementary

#BB2723 #23BB73 #236BBB

monochromatic

#541110 #871C19 #BB2723 #DB4440 #E57674

Accessibility & contrast

On white

6.13

#BB2723 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#BB2723 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB2723

6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB2723	#FFFFFF	#000000	##FFFFFF
##BB2723	1.00	6.13	3.43	6.13
#FFFFFF	6.13	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564D20

Deuteranopia (green-blind)

#7A6D1B

Tritanopia (blue-blind)

#CE0028

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bb2723;
/* rgb */ color: rgb(187, 39, 35);
/* oklch */ color: oklch(51.7% 0.185 27.7);

Tailwind

colors: {
  custom: {
    50: '#d96f5f',
    500: '#bb2723',
    950: '#000000',
  },
}

SCSS

$custom: #bb2723;
$custom-light: #d96f5f;
$custom-dark: #000000;

JSON

{
  "hex": "#bb2723",
  "rgb": {
    "r": 187,
    "g": 39,
    "b": 35
  },
  "hsl": {
    "h": 1.579,
    "s": 68.468,
    "l": 43.529
  },
  "oklch": {
    "l": 0.51723,
    "c": 0.18464,
    "h": 27.7
  },
  "luminance": 0.12137
}

Semantic roles & 50–950 ramp

primary

#BB2723

secondary

#6EC9CC

accent

#E7EB3C

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170805

muted

#857B79

Preview Lab

Preview with #BB2723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →