#BA404D#BA404D
#BA404D is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.6% C 0.157 H 17.8°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).
Color values
| HEX | #BA404D |
|---|---|
| RGB | rgb(186, 64, 77) |
| HSL | hsl(354, 49%, 49%) |
| HSV | hsv(354, 66%, 73%) |
| CMYK | cmyk(0%, 65.6%, 58.6%, 27.1%) |
| CIE-LAB | lab(45.14, 49.93, 19.57) |
| CIE-LCH | lch(45.14, 53.63, 21.40°) |
| OKLab | oklab(54.65% 0.1492 0.048) |
| OKLCH | oklch(54.65% 0.157 17.8) |
| XYZ | xyz(23.4248, 14.6449, 8.6130) |
| Luminance | 0.1464 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dusty Red
#B9484E
ΔE00 1.99
Dull Red
#BB3F3F
ΔE00 4.45
Dark Rose
#B5485D
ΔE00 4.60
Cardinal
#C41E3A
ΔE00 4.98
Reddish
#C44240
ΔE00 5.60
Lipstick
#D5174E
ΔE00 5.66
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BA404D #40BAAD
analogous
#BA408A #BA404D #BA7040
triadic
#BA404D #4DBA40 #404DBA
tetradic
#BA404D #8ABA40 #40BAAD #7040BA
square
#BA404D #8ABA40 #40BAAD #7040BA
split-complementary
#BA404D #40BA70 #408ABA
monochromatic
#5F2127 #8C303A #BA404D #CC6B75 #DC99A0
Accessibility & contrast
On white
5.35
#BA404D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.93
#BA404D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BA404D
5.35:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BA404D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BA404D | 1.00 | 5.35 | 3.93 | 5.35 |
| #FFFFFF | 5.35 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.35 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F5B4D
Deuteranopia (green-blind)
#7E744A
Tritanopia (blue-blind)
#CB2745
Achromatopsia (no color)
#6B6B6B
Design tokens & code
CSS
--color: #ba404d; /* rgb */ color: rgb(186, 64, 77); /* oklch */ color: oklch(54.6% 0.157 17.8);
Tailwind
colors: {
custom: {
50: '#d57c7e',
500: '#ba404d',
950: '#000000',
},
}SCSS
$custom: #ba404d; $custom-light: #d57c7e; $custom-dark: #000000;
JSON
{
"hex": "#ba404d",
"rgb": {
"r": 186,
"g": 64,
"b": 77
},
"hsl": {
"h": 353.607,
"s": 48.8,
"l": 49.02
},
"oklch": {
"l": 0.54648,
"c": 0.15674,
"h": 17.8
},
"luminance": 0.14642
}Semantic roles & 50–950 ramp
primary
#BA404D
secondary
#8EC8C2
accent
#D8CA4F
background
#FDF7F7
surface
#FBEEEE
border
#D4C9C9
text
#150A0A
muted
#837C7C