#B940B4#B940B4

#B940B4 is a mid, highly saturated purple. Relative luminance 0.173; OKLCH L 58.4% C 0.204 H 329.5°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#B940B4
RGB	rgb(185, 64, 180)
HSL	hsl(302, 49%, 49%)
HSV	hsv(302, 65%, 73%)
CMYK	cmyk(0%, 65.4%, 2.7%, 27.5%)
CIE-LAB	lab(48.61, 62.24, -37.49)
CIE-LCH	lch(48.61, 72.66, 328.94°)
OKLab	oklab(58.35% 0.1755 -0.1033)
OKLCH	oklch(58.35% 0.204 329.5)
XYZ	xyz(30.0790, 17.2785, 44.9220)
Luminance	0.1728 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B940B4 #40B945

analogous

#8240B9 #B940B4 #B94078

triadic

#B940B4 #B4B940 #40B4B9

tetradic

#B940B4 #B98240 #40B945 #4078B9

square

#B940B4 #B98240 #40B945 #4078B9

split-complementary

#B940B4 #78B940 #40B982

monochromatic

#5E215C #8C3088 #B940B4 #CC6BC8 #DB98D9

Accessibility & contrast

On white

4.71

#B940B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#B940B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B940B4

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B940B4	#FFFFFF	#000000	##FFFFFF
##B940B4	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3469B7

Deuteranopia (green-blind)

#6179B1

Tritanopia (blue-blind)

#BF4E75

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b940b4;
/* rgb */ color: rgb(185, 64, 180);
/* oklch */ color: oklch(58.4% 0.204 329.5);

Tailwind

colors: {
  custom: {
    50: '#d17ecb',
    500: '#b940b4',
    950: '#000000',
  },
}

SCSS

$custom: #b940b4;
$custom-light: #d17ecb;
$custom-dark: #000000;

JSON

{
  "hex": "#b940b4",
  "rgb": {
    "r": 185,
    "g": 64,
    "b": 180
  },
  "hsl": {
    "h": 302.479,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.5835,
    "c": 0.20369,
    "h": 329.5
  },
  "luminance": 0.17276
}

Semantic roles & 50–950 ramp

primary

#B940B4

secondary

#8EC790

accent

#D85550

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #B940B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →