#B348AD#B348AD

#B348AD is a mid, vivid purple. Relative luminance 0.172; OKLCH L 58.0% C 0.184 H 329.9°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#B348AD
RGB	rgb(179, 72, 173)
HSL	hsl(303, 43%, 49%)
HSV	hsv(303, 60%, 70%)
CMYK	cmyk(0%, 59.8%, 3.4%, 29.8%)
CIE-LAB	lab(48.56, 56.20, -33.53)
CIE-LCH	lch(48.56, 65.44, 329.18°)
OKLab	oklab(58.02% 0.1588 -0.0921)
OKLCH	oklch(58.02% 0.184 329.9)
XYZ	xyz(28.4504, 17.2375, 41.3557)
Luminance	0.1724 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B348AD #48B34E

analogous

#8348B3 #B348AD #B34878

triadic

#B348AD #ADB348 #48ADB3

tetradic

#B348AD #B38348 #48B34E #4878B3

square

#B348AD #B38348 #48B34E #4878B3

split-complementary

#B348AD #78B348 #48B383

monochromatic

#5C2559 #873683 #B348AD #C672C2 #D89ED5

Accessibility & contrast

On white

4.72

#B348AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#B348AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B348AD

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B348AD	#FFFFFF	#000000	##FFFFFF
##B348AD	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#406AB0

Deuteranopia (green-blind)

#6379AA

Tritanopia (blue-blind)

#B95374

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b348ad;
/* rgb */ color: rgb(179, 72, 173);
/* oklch */ color: oklch(58.0% 0.184 329.9);

Tailwind

colors: {
  custom: {
    50: '#cd81c6',
    500: '#b348ad',
    950: '#000000',
  },
}

SCSS

$custom: #b348ad;
$custom-light: #cd81c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b348ad",
  "rgb": {
    "r": 179,
    "g": 72,
    "b": 173
  },
  "hsl": {
    "h": 303.364,
    "s": 42.629,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58018,
    "c": 0.18356,
    "h": 329.9
  },
  "luminance": 0.17236
}

Semantic roles & 50–950 ramp

primary

#B348AD

secondary

#92C495

accent

#D25C55

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#140B13

muted

#827C82

Preview Lab

Preview with #B348AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →