#B73781#B73781

#B73781 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.8% C 0.179 H 349.1°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#B73781
RGB	rgb(183, 55, 129)
HSL	hsl(325, 54%, 47%)
HSV	hsv(325, 70%, 72%)
CMYK	cmyk(0%, 69.9%, 29.5%, 28.2%)
CIE-LAB	lab(44.78, 57.76, -12.97)
CIE-LCH	lch(44.78, 59.19, 347.34°)
OKLab	oklab(54.76% 0.1759 -0.034)
OKLCH	oklch(54.76% 0.179 349.1)
XYZ	xyz(24.8583, 14.3874, 22.2326)
Luminance	0.1439 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73781 #37B76D

analogous

#AD37B7 #B73781 #B73741

triadic

#B73781 #81B737 #3781B7

tetradic

#B73781 #B7AD37 #37B76D #3741B7

square

#B73781 #B7AD37 #37B76D #3741B7

split-complementary

#B73781 #41B737 #37B7AD

monochromatic

#591B3F #882960 #B73781 #CE5D9E #DC8CBA

Accessibility & contrast

On white

5.42

#B73781 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#B73781 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73781

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73781	#FFFFFF	#000000	##FFFFFF
##B73781	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495C83

Deuteranopia (green-blind)

#6E727E

Tritanopia (blue-blind)

#C43157

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73781;
/* rgb */ color: rgb(183, 55, 129);
/* oklch */ color: oklch(54.8% 0.179 349.1);

Tailwind

colors: {
  custom: {
    50: '#d178a5',
    500: '#b73781',
    950: '#000000',
  },
}

SCSS

$custom: #b73781;
$custom-light: #d178a5;
$custom-dark: #000000;

JSON

{
  "hex": "#b73781",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 129
  },
  "hsl": {
    "h": 325.313,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54764,
    "c": 0.1791,
    "h": 349.1
  },
  "luminance": 0.14385
}

Semantic roles & 50–950 ramp

primary

#B73781

secondary

#83C7A0

accent

#DD884B

background

#FDF7FA

surface

#FAEEF4

border

#D3C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #B73781

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →