#B73781#B73781

#B73781 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.8% C 0.179 H 349.1°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX#B73781
RGBrgb(183, 55, 129)
HSLhsl(325, 54%, 47%)
HSVhsv(325, 70%, 72%)
CMYKcmyk(0%, 69.9%, 29.5%, 28.2%)
CIE-LABlab(44.78, 57.76, -12.97)
CIE-LCHlch(44.78, 59.19, 347.34°)
OKLaboklab(54.76% 0.1759 -0.034)
OKLCHoklch(54.76% 0.179 349.1)
XYZxyz(24.8583, 14.3874, 22.2326)
Luminance0.1439 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B73781 #37B76D
analogous
#AD37B7 #B73781 #B73741
triadic
#B73781 #81B737 #3781B7
tetradic
#B73781 #B7AD37 #37B76D #3741B7
square
#B73781 #B7AD37 #37B76D #3741B7
split-complementary
#B73781 #41B737 #37B7AD
monochromatic
#591B3F #882960 #B73781 #CE5D9E #DC8CBA

Accessibility & contrast

On white

5.42
#B73781 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.88
#B73781 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73781
5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B73781#FFFFFF#000000##FFFFFF
##B737811.005.423.885.42
#FFFFFF5.421.0021.001.00
#0000003.8821.001.0021.00
##FFFFFF5.421.0021.001.00

Color blindness preview

Protanopia (red-blind)
#495C83
Deuteranopia (green-blind)
#6E727E
Tritanopia (blue-blind)
#C43157
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #b73781;
/* rgb */ color: rgb(183, 55, 129);
/* oklch */ color: oklch(54.8% 0.179 349.1);
Tailwind
colors: {
  custom: {
    50: '#d178a5',
    500: '#b73781',
    950: '#000000',
  },
}
SCSS
$custom: #b73781;
$custom-light: #d178a5;
$custom-dark: #000000;
JSON
{
  "hex": "#b73781",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 129
  },
  "hsl": {
    "h": 325.313,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54764,
    "c": 0.1791,
    "h": 349.1
  },
  "luminance": 0.14385
}

Semantic roles & 50–950 ramp

primary
#B73781
secondary
#83C7A0
accent
#DD884B
background
#FDF7FA
surface
#FAEEF4
border
#D3C9CE
text
#150A0F
muted
#837C7F

Preview Lab

Preview with #B73781

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B73781 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva