#AD37B7#AD37B7

#AD37B7 is a mid, highly saturated purple. Relative luminance 0.150; OKLCH L 55.9% C 0.211 H 324.6°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD37B7
RGB	rgb(173, 55, 183)
HSL	hsl(295, 54%, 47%)
HSV	hsv(295, 70%, 72%)
CMYK	cmyk(5.5%, 69.9%, 0%, 28.2%)
CIE-LAB	lab(45.69, 63.39, -44.00)
CIE-LCH	lch(45.69, 77.17, 325.23°)
OKLab	oklab(55.93% 0.172 -0.1224)
OKLCH	oklch(55.93% 0.211 324.6)
XYZ	xyz(27.1463, 15.0372, 46.2632)
Luminance	0.1504 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37B7 #41B737

analogous

#6D37B7 #AD37B7 #B73781

triadic

#AD37B7 #B7AD37 #37B7AD

tetradic

#AD37B7 #B76D37 #41B737 #3781B7

square

#AD37B7 #B76D37 #41B737 #3781B7

split-complementary

#AD37B7 #81B737 #37B76D

monochromatic

#541B59 #812988 #AD37B7 #C55DCE #D68CDC

Accessibility & contrast

On white

5.24

#AD37B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.01

#AD37B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37B7

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37B7	#FFFFFF	#000000	##FFFFFF
##AD37B7	1.00	5.24	4.01	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.01	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1463BB

Deuteranopia (green-blind)

#4F71B4

Tritanopia (blue-blind)

#B14C73

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad37b7;
/* rgb */ color: rgb(173, 55, 183);
/* oklch */ color: oklch(55.9% 0.211 324.6);

Tailwind

colors: {
  custom: {
    50: '#c978cd',
    500: '#ad37b7',
    950: '#000000',
  },
}

SCSS

$custom: #ad37b7;
$custom-light: #c978cd;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37b7",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 183
  },
  "hsl": {
    "h": 295.313,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.55928,
    "c": 0.21114,
    "h": 324.6
  },
  "luminance": 0.15036
}

Semantic roles & 50–950 ramp

primary

#AD37B7

secondary

#88C783

accent

#DD4B56

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →