#B73694#B73694

#B73694 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.5% C 0.192 H 340.7°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#B73694
RGB	rgb(183, 54, 148)
HSL	hsl(316, 54%, 46%)
HSV	hsv(316, 70%, 72%)
CMYK	cmyk(0%, 70.5%, 19.1%, 28.2%)
CIE-LAB	lab(45.42, 60.62, -23.51)
CIE-LCH	lch(45.42, 65.02, 338.80°)
OKLab	oklab(55.48% 0.181 -0.0633)
OKLCH	oklch(55.48% 0.192 340.7)
XYZ	xyz(26.1936, 14.8463, 29.4974)
Luminance	0.1484 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73694 #36B759

analogous

#9A36B7 #B73694 #B73654

triadic

#B73694 #94B736 #3694B7

tetradic

#B73694 #B79A36 #36B759 #3654B7

square

#B73694 #B79A36 #36B759 #3654B7

split-complementary

#B73694 #54B736 #36B79A

monochromatic

#581A48 #88286E #B73694 #CF5BAF #DD8BC6

Accessibility & contrast

On white

5.29

#B73694 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#B73694 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73694

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73694	#FFFFFF	#000000	##FFFFFF
##B73694	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F5E97

Deuteranopia (green-blind)

#687391

Tritanopia (blue-blind)

#C23960

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73694;
/* rgb */ color: rgb(183, 54, 148);
/* oklch */ color: oklch(55.5% 0.192 340.7);

Tailwind

colors: {
  custom: {
    50: '#d078b3',
    500: '#b73694',
    950: '#000000',
  },
}

SCSS

$custom: #b73694;
$custom-light: #d078b3;
$custom-dark: #000000;

JSON

{
  "hex": "#b73694",
  "rgb": {
    "r": 183,
    "g": 54,
    "b": 148
  },
  "hsl": {
    "h": 316.279,
    "s": 54.43,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55483,
    "c": 0.19171,
    "h": 340.7
  },
  "luminance": 0.14844
}

Semantic roles & 50–950 ramp

primary

#B73694

secondary

#82C795

accent

#DE724A

background

#FDF7FB

surface

#FAEEF6

border

#D3C9D0

text

#140A11

muted

#837C80

Preview Lab

Preview with #B73694

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →