#B73396#B73396

#B73396 is a mid, vivid pink. Relative luminance 0.146; OKLCH L 55.3% C 0.197 H 339.8°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#B73396
RGB	rgb(183, 51, 150)
HSL	hsl(315, 56%, 46%)
HSV	hsv(315, 72%, 72%)
CMYK	cmyk(0%, 72.1%, 18%, 28.2%)
CIE-LAB	lab(45.14, 61.96, -25.16)
CIE-LCH	lch(45.14, 66.87, 337.90°)
OKLab	oklab(55.3% 0.1845 -0.0679)
OKLCH	oklch(55.3% 0.197 339.8)
XYZ	xyz(26.2180, 14.6395, 30.2932)
Luminance	0.1464 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73396 #33B754

analogous

#9633B7 #B73396 #B73354

triadic

#B73396 #96B733 #3396B7

tetradic

#B73396 #B79633 #33B754 #3354B7

square

#B73396 #B79633 #33B754 #3354B7

split-complementary

#B73396 #54B733 #33B796

monochromatic

#571848 #87266F #B73396 #D057B2 #DE87C8

Accessibility & contrast

On white

5.35

#B73396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#B73396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73396

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73396	#FFFFFF	#000000	##FFFFFF
##B73396	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C5D99

Deuteranopia (green-blind)

#667293

Tritanopia (blue-blind)

#C23760

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73396;
/* rgb */ color: rgb(183, 51, 150);
/* oklch */ color: oklch(55.3% 0.197 339.8);

Tailwind

colors: {
  custom: {
    50: '#d077b5',
    500: '#b73396',
    950: '#000000',
  },
}

SCSS

$custom: #b73396;
$custom-light: #d077b5;
$custom-dark: #000000;

JSON

{
  "hex": "#b73396",
  "rgb": {
    "r": 183,
    "g": 51,
    "b": 150
  },
  "hsl": {
    "h": 315,
    "s": 56.41,
    "l": 45.882
  },
  "oklch": {
    "l": 0.55303,
    "c": 0.19658,
    "h": 339.8
  },
  "luminance": 0.14637
}

Semantic roles & 50–950 ramp

primary

#B73396

secondary

#7FC791

accent

#E06E48

background

#FDF7FB

surface

#FAEEF6

border

#D3C9D0

text

#140A11

muted

#837C80

Preview Lab

Preview with #B73396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →