#B73078#B73078

#B73078 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.183 H 352.5°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#B73078
RGB	rgb(183, 48, 120)
HSL	hsl(328, 58%, 45%)
HSV	hsv(328, 74%, 72%)
CMYK	cmyk(0%, 73.8%, 34.4%, 28.2%)
CIE-LAB	lab(43.57, 59.18, -9.29)
CIE-LCH	lch(43.57, 59.90, 351.08°)
OKLab	oklab(53.76% 0.1813 -0.0239)
OKLCH	oklch(53.76% 0.183 352.5)
XYZ	xyz(23.9770, 13.5401, 19.1165)
Luminance	0.1354 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73078 #30B76F

analogous

#B330B7 #B73078 #B73034

triadic

#B73078 #78B730 #3078B7

tetradic

#B73078 #B7B330 #30B76F #3034B7

square

#B73078 #B7B330 #30B76F #3034B7

split-complementary

#B73078 #34B730 #30B7B3

monochromatic

#561738 #872358 #B73078 #D25296 #DE83B4

Accessibility & contrast

On white

5.66

#B73078 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#B73078 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73078

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73078	#FFFFFF	#000000	##FFFFFF
##B73078	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48577A

Deuteranopia (green-blind)

#6E7075

Tritanopia (blue-blind)

#C52550

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b73078;
/* rgb */ color: rgb(183, 48, 120);
/* oklch */ color: oklch(53.8% 0.183 352.5);

Tailwind

colors: {
  custom: {
    50: '#d1749f',
    500: '#b73078',
    950: '#000000',
  },
}

SCSS

$custom: #b73078;
$custom-light: #d1749f;
$custom-dark: #000000;

JSON

{
  "hex": "#b73078",
  "rgb": {
    "r": 183,
    "g": 48,
    "b": 120
  },
  "hsl": {
    "h": 328,
    "s": 58.442,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53764,
    "c": 0.18286,
    "h": 352.5
  },
  "luminance": 0.13537
}

Semantic roles & 50–950 ramp

primary

#B73078

secondary

#7BC89F

accent

#E28F46

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73078

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →