#B73034#B73034
#B73034 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.0% C 0.172 H 24.0°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).
Color values
| HEX | #B73034 |
|---|---|
| RGB | rgb(183, 48, 52) |
| HSL | hsl(358, 58%, 45%) |
| HSV | hsv(358, 74%, 72%) |
| CMYK | cmyk(0%, 73.8%, 71.6%, 28.2%) |
| CIE-LAB | lab(41.90, 53.72, 30.51) |
| CIE-LCH | lch(41.90, 61.78, 29.60°) |
| OKLab | oklab(51.99% 0.1567 0.0699) |
| OKLCH | oklch(51.99% 0.172 24) |
| XYZ | xyz(21.2076, 12.4323, 4.5311) |
| Luminance | 0.1243 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.09
Lipstick Red
#C0022F
ΔE00 3.77
Cardinal
#C41E3A
ΔE00 3.82
Firebrick
#B22222
ΔE00 3.98
Brown
#A52A2A
ΔE00 4.12
Cherry (survey)
#CF0234
ΔE00 4.64
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73034 #30B7B3
analogous
#B73078 #B73034 #B76F30
triadic
#B73034 #34B730 #3034B7
tetradic
#B73034 #78B730 #30B7B3 #6F30B7
square
#B73034 #78B730 #30B7B3 #6F30B7
split-complementary
#B73034 #30B76F #3078B7
monochromatic
#561718 #872326 #B73034 #D25256 #DE8386
Accessibility & contrast
On white
6.02
#B73034 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#B73034 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73034
6.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73034 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73034 | 1.00 | 6.02 | 3.49 | 6.02 |
| #FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575033
Deuteranopia (green-blind)
#796D2F
Tritanopia (blue-blind)
#C90033
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #b73034; /* rgb */ color: rgb(183, 48, 52); /* oklch */ color: oklch(52.0% 0.172 24.0);
Tailwind
colors: {
custom: {
50: '#d5736b',
500: '#b73034',
950: '#000000',
},
}SCSS
$custom: #b73034; $custom-light: #d5736b; $custom-dark: #000000;
JSON
{
"hex": "#b73034",
"rgb": {
"r": 183,
"g": 48,
"b": 52
},
"hsl": {
"h": 358.222,
"s": 58.442,
"l": 45.294
},
"oklch": {
"l": 0.51987,
"c": 0.17154,
"h": 24
},
"luminance": 0.12429
}Semantic roles & 50–950 ramp
primary
#B73034
secondary
#7BC8C5
accent
#E2DD46
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160906
muted
#847B7A