#B73035#B73035
#B73035 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.0% C 0.171 H 23.7°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).
Color values
| HEX | #B73035 |
|---|---|
| RGB | rgb(183, 48, 53) |
| HSL | hsl(358, 58%, 45%) |
| HSV | hsv(358, 74%, 72%) |
| CMYK | cmyk(0%, 73.8%, 71%, 28.2%) |
| CIE-LAB | lab(41.91, 53.76, 29.93) |
| CIE-LCH | lch(41.91, 61.53, 29.10°) |
| OKLab | oklab(52% 0.157 0.0688) |
| OKLCH | oklch(52% 0.171 23.7) |
| XYZ | xyz(21.2304, 12.4414, 4.6510) |
| Luminance | 0.1244 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.04
Cardinal
#C41E3A
ΔE00 3.58
Lipstick Red
#C0022F
ΔE00 3.65
Brown
#A52A2A
ΔE00 4.21
Firebrick
#B22222
ΔE00 4.23
Cherry (survey)
#CF0234
ΔE00 4.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73035 #30B7B2
analogous
#B73078 #B73035 #B76F30
triadic
#B73035 #35B730 #3035B7
tetradic
#B73035 #78B730 #30B7B2 #6F30B7
square
#B73035 #78B730 #30B7B2 #6F30B7
split-complementary
#B73035 #30B76F #3078B7
monochromatic
#561719 #872327 #B73035 #D25257 #DE8386
Accessibility & contrast
On white
6.02
#B73035 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#B73035 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73035
6.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73035 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73035 | 1.00 | 6.02 | 3.49 | 6.02 |
| #FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575034
Deuteranopia (green-blind)
#796D31
Tritanopia (blue-blind)
#C90033
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #b73035; /* rgb */ color: rgb(183, 48, 53); /* oklch */ color: oklch(52.0% 0.171 23.7);
Tailwind
colors: {
custom: {
50: '#d5736c',
500: '#b73035',
950: '#000000',
},
}SCSS
$custom: #b73035; $custom-light: #d5736c; $custom-dark: #000000;
JSON
{
"hex": "#b73035",
"rgb": {
"r": 183,
"g": 48,
"b": 53
},
"hsl": {
"h": 357.778,
"s": 58.442,
"l": 45.294
},
"oklch": {
"l": 0.52002,
"c": 0.17144,
"h": 23.7
},
"luminance": 0.12438
}Semantic roles & 50–950 ramp
primary
#B73035
secondary
#7BC8C5
accent
#E2DC46
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160907
muted
#847B7A