#B72DA8#B72DA8

#B72DA8 is a mid, highly saturated purple. Relative luminance 0.148; OKLCH L 55.7% C 0.215 H 333.0°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#B72DA8
RGB	rgb(183, 45, 168)
HSL	hsl(307, 61%, 45%)
HSV	hsv(307, 75%, 72%)
CMYK	cmyk(0%, 75.4%, 8.2%, 28.2%)
CIE-LAB	lab(45.32, 66.52, -35.62)
CIE-LCH	lch(45.32, 75.46, 331.83°)
OKLab	oklab(55.72% 0.192 -0.0978)
OKLCH	oklch(55.72% 0.215 333)
XYZ	xyz(27.5349, 14.7736, 38.4396)
Luminance	0.1477 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72DA8 #2DB73C

analogous

#812DB7 #B72DA8 #B72D63

triadic

#B72DA8 #A8B72D #2DA8B7

tetradic

#B72DA8 #B7812D #2DB73C #2D63B7

square

#B72DA8 #B7812D #2DB73C #2D63B7

split-complementary

#B72DA8 #63B72D #2DB781

monochromatic

#55154E #86217B #B72DA8 #D34EC5 #DF7FD5

Accessibility & contrast

On white

5.31

#B72DA8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#B72DA8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72DA8

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72DA8	#FFFFFF	#000000	##FFFFFF
##B72DA8	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265FAB

Deuteranopia (green-blind)

#5C72A5

Tritanopia (blue-blind)

#BF3C68

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b72da8;
/* rgb */ color: rgb(183, 45, 168);
/* oklch */ color: oklch(55.7% 0.215 333.0);

Tailwind

colors: {
  custom: {
    50: '#d075c2',
    500: '#b72da8',
    950: '#000000',
  },
}

SCSS

$custom: #b72da8;
$custom-light: #d075c2;
$custom-dark: #000000;

JSON

{
  "hex": "#b72da8",
  "rgb": {
    "r": 183,
    "g": 45,
    "b": 168
  },
  "hsl": {
    "h": 306.522,
    "s": 60.526,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5572,
    "c": 0.21548,
    "h": 333
  },
  "luminance": 0.14771
}

Semantic roles & 50–950 ramp

primary

#B72DA8

secondary

#78C880

accent

#E45544

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140912

muted

#837B81

Preview Lab

Preview with #B72DA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →