#B72A31#B72A31
#B72A31 is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.4% C 0.177 H 23.8°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).
Color values
| HEX | #B72A31 |
|---|---|
| RGB | rgb(183, 42, 49) |
| HSL | hsl(357, 63%, 44%) |
| HSV | hsv(357, 77%, 72%) |
| CMYK | cmyk(0%, 77%, 73.2%, 28.2%) |
| CIE-LAB | lab(41.13, 55.59, 31.42) |
| CIE-LCH | lch(41.13, 63.85, 29.47°) |
| OKLab | oklab(51.41% 0.162 0.0713) |
| OKLCH | oklch(51.41% 0.177 23.8) |
| XYZ | xyz(20.9132, 11.9482, 4.1102) |
| Luminance | 0.1195 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Lipstick Red
#C0022F
ΔE00 3.13
Firebrick
#B22222
ΔE00 3.51
Brown
#A52A2A
ΔE00 3.70
Cardinal
#C41E3A
ΔE00 3.75
Dull Red
#BB3F3F
ΔE00 3.94
Cherry (survey)
#CF0234
ΔE00 4.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72A31 #2AB7B0
analogous
#B72A78 #B72A31 #B76A2A
triadic
#B72A31 #31B72A #2A31B7
tetradic
#B72A31 #78B72A #2AB7B0 #6A2AB7
square
#B72A31 #78B72A #2AB7B0 #6A2AB7
split-complementary
#B72A31 #2AB76A #2A78B7
monochromatic
#531316 #851F24 #B72A31 #D54950 #E17B80
Accessibility & contrast
On white
6.20
#B72A31 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.39
#B72A31 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72A31
6.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72A31 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72A31 | 1.00 | 6.20 | 3.39 | 6.20 |
| #FFFFFF | 6.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.39 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554E30
Deuteranopia (green-blind)
#786C2C
Tritanopia (blue-blind)
#C9002E
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #b72a31; /* rgb */ color: rgb(183, 42, 49); /* oklch */ color: oklch(51.4% 0.177 23.8);
Tailwind
colors: {
custom: {
50: '#d57069',
500: '#b72a31',
950: '#000000',
},
}SCSS
$custom: #b72a31; $custom-light: #d57069; $custom-dark: #000000;
JSON
{
"hex": "#b72a31",
"rgb": {
"r": 183,
"g": 42,
"b": 49
},
"hsl": {
"h": 357.021,
"s": 62.667,
"l": 44.118
},
"oklch": {
"l": 0.51407,
"c": 0.17694,
"h": 23.8
},
"luminance": 0.11945
}Semantic roles & 50–950 ramp
primary
#B72A31
secondary
#74C9C5
accent
#E6DE42
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160806
muted
#847B7A