#B729AD#B729AD

#B729AD is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.7% C 0.223 H 331.3°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#B729AD
RGB	rgb(183, 41, 173)
HSL	hsl(304, 63%, 44%)
HSV	hsv(304, 78%, 72%)
CMYK	cmyk(0%, 77.6%, 5.5%, 28.2%)
CIE-LAB	lab(45.18, 68.44, -38.81)
CIE-LCH	lch(45.18, 78.67, 330.44°)
OKLab	oklab(55.71% 0.1955 -0.107)
OKLCH	oklch(55.71% 0.223 331.3)
XYZ	xyz(27.8642, 14.6726, 40.8916)
Luminance	0.1467 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B729AD #29B733

analogous

#7A29B7 #B729AD #B72966

triadic

#B729AD #ADB729 #29ADB7

tetradic

#B729AD #B77A29 #29B733 #2966B7

square

#B729AD #B77A29 #29B733 #2966B7

split-complementary

#B729AD #66B729 #29B77A

monochromatic

#53134E #851E7E #B729AD #D647CC #E179DA

Accessibility & contrast

On white

5.34

#B729AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#B729AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B729AD

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B729AD	#FFFFFF	#000000	##FFFFFF
##B729AD	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#195EB0

Deuteranopia (green-blind)

#5872AA

Tritanopia (blue-blind)

#BF3C6A

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b729ad;
/* rgb */ color: rgb(183, 41, 173);
/* oklch */ color: oklch(55.7% 0.223 331.3);

Tailwind

colors: {
  custom: {
    50: '#d174c6',
    500: '#b729ad',
    950: '#000000',
  },
}

SCSS

$custom: #b729ad;
$custom-light: #d174c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b729ad",
  "rgb": {
    "r": 183,
    "g": 41,
    "b": 173
  },
  "hsl": {
    "h": 304.225,
    "s": 63.393,
    "l": 43.922
  },
  "oklch": {
    "l": 0.55705,
    "c": 0.22287,
    "h": 331.3
  },
  "luminance": 0.1467
}

Semantic roles & 50–950 ramp

primary

#B729AD

secondary

#73C979

accent

#E64D41

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#150913

muted

#837B82

Preview Lab

Preview with #B729AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →