#B44440#B44440

#B44440 is a mid, vivid red. Relative luminance 0.142; OKLCH L 53.9% C 0.147 H 25.3°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#B44440
RGB	rgb(180, 68, 64)
HSL	hsl(2, 48%, 48%)
HSV	hsv(2, 64%, 71%)
CMYK	cmyk(0%, 62.2%, 64.4%, 29.4%)
CIE-LAB	lab(44.53, 45.22, 26.43)
CIE-LCH	lch(44.53, 52.38, 30.30°)
OKLab	oklab(53.92% 0.1327 0.0628)
OKLCH	oklch(53.92% 0.147 25.3)
XYZ	xyz(21.8170, 14.2106, 6.4436)
Luminance	0.1421 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B44440 #40B0B4

analogous

#B44076 #B44440 #B47E40

triadic

#B44440 #40B444 #4440B4

tetradic

#B44440 #76B440 #40B0B4 #7E40B4

square

#B44440 #76B440 #40B0B4 #7E40B4

split-complementary

#B44440 #40B47E #4076B4

monochromatic

#5A2220 #873330 #B44440 #C96B68 #D99795

Accessibility & contrast

On white

5.47

#B44440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#B44440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B44440

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B44440	#FFFFFF	#000000	##FFFFFF
##B44440	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615A3F

Deuteranopia (green-blind)

#7D723D

Tritanopia (blue-blind)

#C52C44

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b44440;
/* rgb */ color: rgb(180, 68, 64);
/* oklch */ color: oklch(53.9% 0.147 25.3);

Tailwind

colors: {
  custom: {
    50: '#d17d75',
    500: '#b44440',
    950: '#000000',
  },
}

SCSS

$custom: #b44440;
$custom-light: #d17d75;
$custom-dark: #000000;

JSON

{
  "hex": "#b44440",
  "rgb": {
    "r": 180,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 2.069,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53919,
    "c": 0.14674,
    "h": 25.3
  },
  "luminance": 0.14208
}

Semantic roles & 50–950 ramp

primary

#B44440

secondary

#8BC3C5

accent

#D3D751

background

#FDF7F7

surface

#FBEEED

border

#D4C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #B44440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →