#AE4944#AE4944

#AE4944 is a mid, vivid red. Relative luminance 0.142; OKLCH L 53.7% C 0.134 H 25.4°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#AE4944
RGB	rgb(174, 73, 68)
HSL	hsl(3, 44%, 47%)
HSV	hsv(3, 61%, 68%)
CMYK	cmyk(0%, 58%, 60.9%, 31.8%)
CIE-LAB	lab(44.50, 40.96, 23.78)
CIE-LCH	lch(44.50, 47.36, 30.14°)
OKLab	oklab(53.72% 0.1207 0.0573)
OKLCH	oklch(53.72% 0.134 25.4)
XYZ	xyz(20.8834, 14.1837, 7.1057)
Luminance	0.1418 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4944 #44A9AE

analogous

#AE4474 #AE4944 #AE7E44

triadic

#AE4944 #44AE49 #4944AE

tetradic

#AE4944 #74AE44 #44A9AE #7E44AE

square

#AE4944 #74AE44 #44A9AE #7E44AE

split-complementary

#AE4944 #44AE7E #4474AE

monochromatic

#562422 #823733 #AE4944 #C56F6A #D69996

Accessibility & contrast

On white

5.47

#AE4944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AE4944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4944

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4944	#FFFFFF	#000000	##FFFFFF
##AE4944	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625C43

Deuteranopia (green-blind)

#7B7142

Tritanopia (blue-blind)

#BE3648

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ae4944;
/* rgb */ color: rgb(174, 73, 68);
/* oklch */ color: oklch(53.7% 0.134 25.4);

Tailwind

colors: {
  custom: {
    50: '#cc7f78',
    500: '#ae4944',
    950: '#000000',
  },
}

SCSS

$custom: #ae4944;
$custom-light: #cc7f78;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4944",
  "rgb": {
    "r": 174,
    "g": 73,
    "b": 68
  },
  "hsl": {
    "h": 2.83,
    "s": 43.802,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53719,
    "c": 0.13359,
    "h": 25.4
  },
  "luminance": 0.14181
}

Semantic roles & 50–950 ramp

primary

#AE4944

secondary

#8CBFC2

accent

#CED454

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AE4944

Body copy rendered with the generated semantic roles for this colour.

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