#B440BF#B440BF

#B440BF is a mid, highly saturated purple. Relative luminance 0.171; OKLCH L 58.3% C 0.210 H 324.2°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#B440BF
RGB	rgb(180, 64, 191)
HSL	hsl(295, 50%, 50%)
HSV	hsv(295, 66%, 75%)
CMYK	cmyk(5.8%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(48.43, 62.95, -44.24)
CIE-LCH	lch(48.43, 76.94, 324.90°)
OKLab	oklab(58.26% 0.1704 -0.123)
OKLCH	oklch(58.26% 0.21 324.2)
XYZ	xyz(30.0590, 17.1335, 51.0039)
Luminance	0.1713 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440BF #4BBF40

analogous

#7440BF #B440BF #BF408B

triadic

#B440BF #BFB440 #40BFB4

tetradic

#B440BF #BF7440 #4BBF40 #408BBF

square

#B440BF #BF7440 #4BBF40 #408BBF

split-complementary

#B440BF #8BBF40 #40BF74

monochromatic

#5E2163 #893191 #B440BF #C66ECE #D89CDE

Accessibility & contrast

On white

4.74

#B440BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#B440BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440BF

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440BF	#FFFFFF	#000000	##FFFFFF
##B440BF	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#236AC3

Deuteranopia (green-blind)

#5678BC

Tritanopia (blue-blind)

#B7547A

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b440bf;
/* rgb */ color: rgb(180, 64, 191);
/* oklch */ color: oklch(58.3% 0.210 324.2);

Tailwind

colors: {
  custom: {
    50: '#ce7ed3',
    500: '#b440bf',
    950: '#000000',
  },
}

SCSS

$custom: #b440bf;
$custom-light: #ce7ed3;
$custom-dark: #000000;

JSON

{
  "hex": "#b440bf",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 294.803,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.58256,
    "c": 0.21017,
    "h": 324.2
  },
  "luminance": 0.17132
}

Semantic roles & 50–950 ramp

primary

#B440BF

secondary

#96CA91

accent

#D94E5B

background

#FDF8FD

surface

#FAEFFA

border

#D3CAD3

text

#140B14

muted

#837C83

Preview Lab

Preview with #B440BF

Body copy rendered with the generated semantic roles for this colour.

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