#7440BF#7440BF

#7440BF is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.3% C 0.189 H 298.0°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#7440BF
RGB	rgb(116, 64, 191)
HSL	hsl(265, 50%, 50%)
HSV	hsv(265, 66%, 75%)
CMYK	cmyk(39.3%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(39.82, 48.85, -58.53)
CIE-LCH	lch(39.82, 76.24, 309.85°)
OKLab	oklab(50.25% 0.0889 -0.1669)
OKLCH	oklch(50.25% 0.189 298)
XYZ	xyz(18.4374, 11.1411, 50.4592)
Luminance	0.1114 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440BF #8BBF40

analogous

#404BBF #7440BF #B440BF

triadic

#7440BF #BF7440 #40BF74

tetradic

#7440BF #BF404B #8BBF40 #40BFB4

square

#7440BF #BF404B #8BBF40 #40BFB4

split-complementary

#7440BF #BFB440 #4BBF40

monochromatic

#3C2163 #583191 #7440BF #956ECE #B79CDE

Accessibility & contrast

On white

6.51

#7440BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#7440BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440BF

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440BF	#FFFFFF	#000000	##FFFFFF
##7440BF	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC3

Deuteranopia (green-blind)

#005CBC

Tritanopia (blue-blind)

#625E7A

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7440bf;
/* rgb */ color: rgb(116, 64, 191);
/* oklch */ color: oklch(50.3% 0.189 298.0);

Tailwind

colors: {
  custom: {
    50: '#a278d3',
    500: '#7440bf',
    950: '#000000',
  },
}

SCSS

$custom: #7440bf;
$custom-light: #a278d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7440bf",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 264.567,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.50251,
    "c": 0.1891,
    "h": 298
  },
  "luminance": 0.11141
}

Semantic roles & 50–950 ramp

primary

#7440BF

secondary

#B3CA91

accent

#D94EA0

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7440BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →