#7640BD#7640BD

#7640BD is a mid, vivid violet. Relative luminance 0.112; OKLCH L 50.3% C 0.187 H 299.4°. Best body text is #FFFFFF at 6.48:1 contrast (WCAG AA passes).

Color values

HEX	#7640BD
RGB	rgb(118, 64, 189)
HSL	hsl(266, 49%, 50%)
HSV	hsv(266, 66%, 74%)
CMYK	cmyk(37.6%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(39.90, 48.74, -57.21)
CIE-LCH	lch(39.90, 75.16, 310.43°)
OKLab	oklab(50.32% 0.0919 -0.163)
OKLCH	oklch(50.32% 0.187 299.4)
XYZ	xyz(18.4876, 11.1923, 49.3206)
Luminance	0.1119 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7640BD #87BD40

analogous

#4049BD #7640BD #B540BD

triadic

#7640BD #BD7640 #40BD76

tetradic

#7640BD #BD4049 #87BD40 #40BDB5

square

#7640BD #BD4049 #87BD40 #40BDB5

split-complementary

#7640BD #BDB540 #49BD40

monochromatic

#3D2162 #59318F #7640BD #976DCD #B79ADD

Accessibility & contrast

On white

6.48

#7640BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#7640BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7640BD

6.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7640BD	#FFFFFF	#000000	##FFFFFF
##7640BD	1.00	6.48	3.24	6.48
#FFFFFF	6.48	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005DBA

Tritanopia (blue-blind)

#665D79

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7640bd;
/* rgb */ color: rgb(118, 64, 189);
/* oklch */ color: oklch(50.3% 0.187 299.4);

Tailwind

colors: {
  custom: {
    50: '#a378d2',
    500: '#7640bd',
    950: '#000000',
  },
}

SCSS

$custom: #7640bd;
$custom-light: #a378d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7640bd",
  "rgb": {
    "r": 118,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 265.92,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.50318,
    "c": 0.18708,
    "h": 299.4
  },
  "luminance": 0.11192
}

Semantic roles & 50–950 ramp

primary

#7640BD

secondary

#B0C990

accent

#D94F9D

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7640BD

Body copy rendered with the generated semantic roles for this colour.

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