#B440BB#B440BB

#B440BB is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.0% C 0.207 H 325.5°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#B440BB
RGB	rgb(180, 64, 187)
HSL	hsl(297, 49%, 49%)
HSV	hsv(297, 66%, 73%)
CMYK	cmyk(3.7%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(48.21, 62.24, -42.26)
CIE-LCH	lch(48.21, 75.24, 325.82°)
OKLab	oklab(58.03% 0.1703 -0.1173)
OKLCH	oklch(58.03% 0.207 325.5)
XYZ	xyz(29.6248, 16.9598, 48.7173)
Luminance	0.1696 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440BB #47BB40

analogous

#7740BB #B440BB #BB4085

triadic

#B440BB #BBB440 #40BBB4

tetradic

#B440BB #BB7740 #47BB40 #4085BB

square

#B440BB #BB7740 #47BB40 #4085BB

split-complementary

#B440BB #85BB40 #40BB77

monochromatic

#5C2160 #88308D #B440BB #C76CCD #D899DC

Accessibility & contrast

On white

4.78

#B440BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#B440BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440BB

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440BB	#FFFFFF	#000000	##FFFFFF
##B440BB	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2869BF

Deuteranopia (green-blind)

#5877B8

Tritanopia (blue-blind)

#B85278

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #b440bb;
/* rgb */ color: rgb(180, 64, 187);
/* oklch */ color: oklch(58.0% 0.207 325.5);

Tailwind

colors: {
  custom: {
    50: '#ce7ed0',
    500: '#b440bb',
    950: '#000000',
  },
}

SCSS

$custom: #b440bb;
$custom-light: #ce7ed0;
$custom-dark: #000000;

JSON

{
  "hex": "#b440bb",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 296.585,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58028,
    "c": 0.2068,
    "h": 325.5
  },
  "luminance": 0.16958
}

Semantic roles & 50–950 ramp

primary

#B440BB

secondary

#92C88F

accent

#D94F57

background

#FDF8FC

surface

#FAEFF9

border

#D3CAD2

text

#140B14

muted

#837C82

Preview Lab

Preview with #B440BB

Body copy rendered with the generated semantic roles for this colour.

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