#7740BB#7740BB

#7740BB is a mid, vivid violet. Relative luminance 0.112; OKLCH L 50.3% C 0.185 H 300.4°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#7740BB
RGB	rgb(119, 64, 187)
HSL	hsl(267, 49%, 49%)
HSV	hsv(267, 66%, 73%)
CMYK	cmyk(36.4%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(39.88, 48.44, -56.08)
CIE-LCH	lch(39.88, 74.11, 310.82°)
OKLab	oklab(50.28% 0.0935 -0.1596)
OKLCH	oklch(50.28% 0.185 300.4)
XYZ	xyz(18.4086, 11.1764, 48.1915)
Luminance	0.1118 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740BB #84BB40

analogous

#4047BB #7740BB #B540BB

triadic

#7740BB #BB7740 #40BB77

tetradic

#7740BB #BB4047 #84BB40 #40BBB5

square

#7740BB #BB4047 #84BB40 #40BBB5

split-complementary

#7740BB #BBB540 #47BB40

monochromatic

#3D2160 #5A308D #7740BB #976CCD #B799DC

Accessibility & contrast

On white

6.49

#7740BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#7740BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740BB

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740BB	#FFFFFF	#000000	##FFFFFF
##7740BB	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EBF

Deuteranopia (green-blind)

#005DB8

Tritanopia (blue-blind)

#685C78

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7740bb;
/* rgb */ color: rgb(119, 64, 187);
/* oklch */ color: oklch(50.3% 0.185 300.4);

Tailwind

colors: {
  custom: {
    50: '#a378d0',
    500: '#7740bb',
    950: '#000000',
  },
}

SCSS

$custom: #7740bb;
$custom-light: #a378d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7740bb",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 266.829,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.5028,
    "c": 0.18495,
    "h": 300.4
  },
  "luminance": 0.11177
}

Semantic roles & 50–950 ramp

primary

#7740BB

secondary

#AEC88F

accent

#D94F9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7740BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →